Canadian Interactive Media Producers' Survey 2000

Executive Summary
November 2000

MultiMediator Strategy Group Inc. ("MMSG") presents the second annual report on the interactive media production industry in Canada, a must-have for anyone making business or policy decisions within the industry. The IMPS 2000 is an expanded version of its predecessor, covering more ground in greater depth, with twice as many figures and tables. This is the largest survey of its kind available, building on the IMAT study of 1995, which MMSG's principals helped to develop. The participating sample, culled from MultiMediator's comprehensive Company Directory, included 289 companies from every province in Canada. The survey was conducted by telephone and covered such issues as company size, revenues, profitability, service lines, markets served, distribution, delivery media, and export activities. Survey participants were also asked to identify the opportunities and challenges they perceive within the industry today. Accompanying the presentation of the findings is an insightful commentary from MMSG VP of Research and Development with reflections on what lies ahead for the industry. (50 pages, 26 figures, 16 tables)

To download a copy of the Executive Summary of the Canadian Interactive Media Producers' Survey 2000 click here.

Findings represented in the report include:

• Figure 1:     Regional Distribution of Companies
  
• Figure 2:     Proportion of Company That Is Canadian-Owned
  
• Figure 3:     Age of Companies
  
• Figure 4:     Total Full-Time Employees
  
• Figure 5:     Total Subcontractors
  
• Figure 6:     Total Companies' Involvement in Business Activities (Top 13 Activities with 50% or Greater Involvement, 1999 and 2000)
  
• Figure 7:     Primary Business Activity
  
• Figure 8:     Percentage of Business Devoted to Interactive Media
  
• Figure 9:     Business Devoted to Interactive Media
  
• Figure 10:   Product Types
  
• Figure 11:   Proportion of Business Devoted to Production of Intellectual Property
  
• Figure 12:   Areas of Involvement
  
• Figure 13:   Most Common Delivery Media
  
• Figure 14:   End Users of Company Products
  
• Figure 15:   Market Categories Served in Part 12 Months
  
• Figure 16:   Current Export Activity
  
• Figure 17:   Destinations among Exporters
  
• Figure 18:   Companies Exporting to the USA
  
• Figure 19:   Companies Exporting to Europe
  
• Figure 20:   Companies Exporting to Asia
  
• Figure 21:   Currently Profitable
  
• Figure 22:   Annual Revenue
  
• Figure 23:   Best Available Business Opportunity
  
• Figure 24:   Biggest Obstacle
  
• Figure 25:   Applied for Interactive Media Development Funding
  
• Figure 26:   Applied for Human Resource Funding
  

• Table 1:     Regional Distribution of Companies
  
• Table 2:     Total Full-Time Employees by Province
  
• Table 3:     Total Full-Time Employees by Total Subcontractors
  
• Table 4:     Business Activities 1999 and 2000
  
• Table 5:     Proportion of Business Devoted to Production of Intellectual Property by Province
  
• Table 6:     Proportion of Business for Export by Province
  
• Table 7:     Proportion of Business for Export by Total Full-Time Employees
  
• Table 8:     Revenue/Employees Productivity Ratio
  
• Table 9:     Provincial Distribution of Companies with Productivity Benchmark
  
• Table 10:   Primary Business Activities of Companies with Productivity Benchmark
  
• Table 11:   Primary Business Activities by Province for Companies with Productivity Benchmark
  
• Table 12:   Opportunity by Total Full-Time Employees
  
• Table 13:   Obstacle by Total Full-Time Employees
  
• Table 14:   Applications for Interactive Media Development Funding by Province
  
• Table 15:   Applications for Human Resource Funding by Province
  
• Table 16:   Applicants' Success in Securing Funding by Province
  

MMSG would like to thank all of the participating companies for their time and candor.

To purchase a copy of the full report of Canadian Interactive Media Producers' Survey 2000 click here.