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Interactive Media Producers Survey 2002

March 2003
(50 pages, 34 figures, 7 tables)

About the Survey

The Interactive Media Producers Survey 2002 is the most comprehensive study of its kind available, a must-have for anyone involved in making business or policy decisions within the Canadian interactive media industry.

As its name implies, The Interactive Media Producers Survey 2002 provides a perspective on the industry from the producer's point of view. Representatives from 250 companies across Canada participated in telephone interviews and answered a series of questions concerning their company size, revenues, business activities, target markets, export activities, partnerships, participation in industry events and professional associations, access to funding, and perceived challenges. Accompanying the survey findings is insightful commentary from the interactive media experts at Delvinia on what lies ahead for the industry.

The Interactive Media Producers Survey is produced by Delvinia with the support of the Department of Canadian Heritage, Alliance NumériQC, and the Ministry of Culture for the Province of Ontario. This is the fourth consecutive year this "state-of-the-industry" survey has been conducted, and it builds on the IMAT study of 1995, which the principals of Delvinia helped to develop. Delvinia now possesses the most comprehensive trending data for the state of the interactive media industry in Canada.

Executive Summary

• It is estimated that the interactive media production industry employs some 20,000 full-time new media workers in 2002.
• There has been a 30 percent decline in the number full-time employees in interactive media production firms of less than 100 people in the last year.
• Revenue has declined for smaller companies while gross industry revenues have been buoyed by larger enterprises (greater than 100 full-time employees). Overall estimated revenues for companies that rely on the production of interactive media for the majority of their business are $1.9 billion.
• Average reported revenues for companies employing less than 100 people have declined significantly for the last fiscal reporting period.
• Canadian interactive media firms derive the majority of their business from servicing Web sites and a predominately corporate business (over home consumer, government or other institutions) clientele.
• Export continues to be an important source of revenue for Canadian companies. Smaller companies engaged in this activity do significantly better than those that do not engage in export business.
• Partnering has increased in the last year by 20 percent. The main reasons given for this are to gain market access and to gain access to talent.
• Larger companies (greater than 100 employees) appear to be performing the majority of interactive media production work in Canada.
• Productivity in smaller companies has declined slightly while it has increased in larger firms.
• The main reasons cited as determinants in locating an interactive media business were access to clientele, local quality of life, and the costs of doing business.
• The primary business challenges identified by interactive media companies were the lengthy decision cycles and the shrinking available budgets of prospective clients.
• A majority of producers reported at the time of this survey (end of 2002) a seeming increase in revenues over their previous fiscal year.

Table of Contents

Executive Summary

1. About this Study
2. Profile of Survey Participants
1. Regional Distribution
2. Ownership
3. Age
4. Length of Time in New Media
5. Size
3. Business Activities
1. Interactive Media
2. Primary Business Activity
3. Paid Activities
4. Products and Their End Users
1. End Users
2. Product Types
5. International Activity
1. Export Activity
2. Language Markets Served
3. Partnerships
6. Fiscal Forecasts
1. Profitability
2. Gross Annual Revenues
3. Productivity
7. Location Advantages
8. Challenges
9. Industry Support and Participation
1. Funding and Assistance Programs
2. Events
3. Associations
10. IMPS 2002: A Discussion of Findings
11. About Delvinia

How to Order this Report

The Interactive Media Producers Survey 2002 is available in both English and French. The retail price for the full report is $999.

CLICK HERE TO ORDER

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