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BitStream Newsletter

MultiMediator's BitStream - ISSUE #21
[-- June 9, 2000 --]
The Newsletter of Canada's Multimedia Guide
Publisher: MultiMediator - Editor: James Porteous

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THIS ISSUE'S STREAM:

+++ Canadian New Media Awards Winners
+++ MMSG and MultiMediator Launch New Media Recruiting Firm
+++ Bell Mobility and Yahoo! Canada Go Wireless
+++ Clearnet Announces Wireless Internet Service
+++ Canadian Music E-tailers in the News
+++ Famous Players to Offer Online Ticket Sales
+++ AOL Canada Offers Broadband Internet Access Trial
+++ Faster DSL Set for Bell's High Speed Internet Service
+++ Home and Teen Internet Use on the Rise
+++ In-car Internet Next Big Thing?
+++ Engage Acquires Virtual Billboard Network
+++ ACDSee Software Ships to France
+++ Pentagon Sets "Info-Con" Warnings for Computer Threats
+++ The Luddite's Lair: Twilight of the Geeks
+++ Multimedia International Market (MIM)
+++ Multimedia Ottawa
+++ Summer Institute of Film and TV New Media Workshops
+++ Content as Currency: Canada's Role in the New Media
+++ CANARIE NET 2000
+++ How to Buy Media Online
+++ Interactive Storytelling & Computer Game Workshop
+++ Geeker's Corner: The Art of Non-Communication

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

+++ Canadian New Media Awards Winners
MMSG and MultiMediator, organizers of the inaugural Canadian New Media Awards, have announced the winners of this year's awards. Fifty-three finalists from across Canada vied for one of twelve Pixel Awards at what can only be described as an interactive extravaganza. Mark Schneider, host and producer of CTV Newsnet's "Digital Desk&uqot;, played host to the event, held on May 18th at the John Bassett Theatre in Toronto. Toronto's ExtendMedia was the big winner of the evening, picking-up three awards, including the prestigious Company of the Year Award. Patrick Crowe, a Senior Producer at ExtendMedia, won the Producer of the Year Award while Andy Tipping, another ExtendMedia employee, won the Graduate of the Year Award. Learnstream of Fredericton, New Brunswick walked away with two awards. Founder and president Ken Reimer was presented with the Lifetime Achievement Award while director Maureen Newman received the Canadian Women in New Media Awards: Mentor of the Year. Bill Buxton, Chief Scientist at Alias|Wavefront in Toronto was the winner of the coveted New Media Visionary Award. A full list of winners can be found at the Canadian New Media Awards Web site.
http://www.multimediator.com/cnma

+++ MMSG and MultiMediator Launch New Media Recruiting Firm
MultiMediator and MMSG are very pleased to announce the creation of a new offspring. It's called MultiMediator PixelScout Inc, or PixelScout for short. As many of you know, MultiMediator and MMSG have long been committed to help this industry grow and prosper. An extremely important factor in the success of this industry is the ability of companies to find the right people to help them achieve their goals. For years now, MultiMediator has been a premier resource for job posting and job hunting in this industry and will continue to be so. For its part, MMSG, through initiatives like the Producers Survey, the Salary Survey and the new Human Resource Training initiative being undertaken with IMAT and SMART Toronto, has also been committed to helping connect employers with staff.

However, MultiMediator and MMSG have become acutely aware of the difficulty that many companies -- from new media production companies to large traditional corporations with new media departments -- are experiencing in their quest to find the talent they need. This difficulty can result in delays in implementing growth strategies, in increased costs and in serious challenges in meeting client demands. Consequently, they have created a new company to help clients overcome this difficulty.

MultiMediator PixelScout is a recruiting company that focuses entirely on the new media. PixelScout will combine Web based resources, the skills of new media savvy professional recruiters and the technical and industry knowledge of MultiMediator and MMSG. This will allow PixelScout to offer unparalleled service in finding great people for great careers. If you either want to ensure you might be considered for the great career opportunities that will be flowing through PixelScout, or to take advantage of the range of recruiting services that will be offered, visit the PixelScout Web site at
http://www.pixelscout.com
or contact the company's principals, Al Pitt and Frank Vecchiarelli, at 416-410-7704 or
e-mail: info@pixelscout.com today.

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+++ Bell Mobility and Yahoo! Canada Go Wireless
Bell Mobility and Yahoo! Canada are offering new features to their wireless service, including what is being called "North America's first wireless instant messaging service on com.ready Digital PCS phones." The addition of Yahoo! Messenger will allow com.ready subscribers to not only view which of their friends are online, but also participate in real-time, text-based online conversations. Bell Mobility is also adding My Yahoo! and Yahoo! Directory to its Mobile Browser service, enabling users to receive personalized Yahoo! Canada information and conduct Web searches -- simply by selecting Yahoo! Canada on their Internet-enabled Digital PCS phone. "Bell Mobility is pleased to join with Yahoo! Canada to become the first carrier in Canada to offer its customers wireless access to one of the world's fastest growing communications tools," said Charlotte Burke, Vice President of Services Development at Bell Mobility.
http://www.bellmobility.ca
http://messenger.yahoo.ca

+++ Clearnet Announces Wireless Internet Service
Clearnet Communications has announced a series of strategic partnerships that will pave the way for this summer's launch of wireless Internet services for both Clearnet PCS and The Mike Network. The system will utilize Clearnet's com.ready phones, allowing customers to easily customize interactive Internet information services, including personalized news, sports, banking and other financial information, as well as sending and receiving Internet information directly to and from their phone - without the need to connect to an external device such as a computer. Alliances include Phone.com, i3 Mobile, Classwave Wireless, Infowave Software, canada.com, CANOE, Digital Bridges, HMV.com and National Post Online.
http://www.clearnet.com

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+++ Canadian Music E-tailers in the News
SamtheRecordMan.com has signed on as title sponsor for Toronto's North by Northeast Music Festival and Conference (NXNE). The two-year sponsorship deal will see Sam's site offering extensive information on Canadian musicians, performance schedules and more during the NXNE Festival in 2001. "Sam Sniderman is turning 80 this year and has been an icon of support for Canadian music for almost 40 years," says Rita Ferrari, Marketing Director, SamtheRecordMan.com. "The high visibility of sponsorship, coupled with opportunities created for Canadian independent musicians through our Internet site, will continue to crank up the volume of awareness around the talent that is nurtured in this country."
http://www.samtherecordman.com

Meanwhile, HMV.com is joining forces with Cybersurf to offer Canadian music fans free Internet service and e-mail accounts through HMV3web. The HMV3web installation CDs are available for $9.95 exclusively at Toronto and Vancouver area HMV stores. Customers purchasing HMV3web installation CDs will also receive $10 to spend online at HMV.com. "We want to bring the world of online music to as many people as possible," says Peter Luckhurst, President, HMV North America. "Music lovers will be able to search their favorite bands, download new music clips, and check out Webcasts and interviews every time they go online."
http://www.hmv.com

+++ Famous Players to Offer Online Ticket Sales
Famous Players is slated to become part of MovieTickets.com's online movie ticket site in September. The site will offer showtimes for over 36,000 movie screens, including the AMC chain in the United States and Famous Players in Canada. Once users have registered, they will be able to buy tickets simply by entering their username and password. The site will also offer features movie reviews, trailers, soundtracks, entertainment news, and coverage of entertainment events such as film festivals and movie premieres and merchandise.
http://www.movietickets.com

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+++ AOL Canada Offers Broadband Internet Access Trial
The first high speed cable access delivery of AOL Canada has begun in Sturgeon Falls, Ontario. The service will offer Regional Cablesystem and AOL Canada subscribers the ability to access multimedia content and features. AOL is also offering AOL Plus, which will offer "rich content and features from industry-leading providers of broadband- enhanced news and entertainment programming." The trial is expected to last three months.
http://www.aol.ca/press/press_05_16_00.adp

+++ Faster DSL Set for Bell's High Speed Internet Service
Bell Canada has announced plans to further improve the speed of its broadband Internet services with the implementation of a network platform from Alcatel. The technology, to be in place this fall, will offer both residential and business customers higher speed Internet services with download speeds up to 3 megabits per second (MBPS) or 200 times faster than a regular modem with the potential to reach 7 MBPS. Upload speeds will be improved to up to 800 KBPS.
http://www.bell.ca

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+++ Home and Teen Internet Use on the Rise
Canadians continue to log onto the Internet in record numbers, according to a new poll. The number of households that recorded at least one regular Internet user jumped to 41.8 percent in 1999 from 35.9 percent in 1998. The Household Internet User Survey also recorded higher access numbers from home and school, while personal usage at work showed a slight decrease. The numbers at public libraries remained unchanged. Home use was the most popular place to log on, rated at 28.7 percent, up from 22.6 percent in 1998.

Canadian teens are also turning to the Internet in a big way, so much so that a recent survey indicated that the 'Net is close to overtaking TV as the favorite pastime among teens. The survey found that some 85 percent of Canadian teens between the ages of 12 and 17 are online an average of 9.3 hours a week, ranking at just two hours less than the 11.7 hours they spend watching TV (Which means they spend at least 21 hours a week doing one or the other! - Ed.) The Youth Culture study found that "The Internet has become an appliance for these kids. It is just like a microwave oven or a TV. Each appliance fulfils its own particular role," said Sean Saraq, director of consumer intelligence for Youth Culture. The Toronto Star also reported that the shift from TV to the Web "could have devastating implications for advertisers, who now target teens primarily through the $3 billion a year they spend on television advertising." (Source: The Toronto Star)

+++ In-car Internet Next Big Thing?
A national survey in the US asking consumers if they had any interest in accessing the Internet in their cars has found that price is the main concern. At $5 a month, 48 percent of 5,126 respondents said they would be interested in the service, while at $25 the rate fell to less than 15 percent. Art Spinella, VP of CNW Marketing Research, estimates that "more than 3.5 million new vehicles annually will be fitted with Internet-access hardware within five years." Half of those would consist of business-fleet and company vehicles and not consumer cars, he said. (Source: Internet Daily)

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+++ Engage Acquires Virtual Billboard Network
Gallop & Gallop's Virtual Billboard Network (VBN) will become Engage Canada after the newly announced agreement whereby Engage will purchase substantially all of the assets of Virtual Billboard Network (VBN), one of the largest Canadian-owned Internet advertising networks. VBN represents over 150 Web sites delivering over 30 million ad impressions each month, offering Engage a strong foothold in the rapidly growing Canadian marketplace.
http://www.engage.com/press/releases/052600gg.htm

+++ ACDSee Software Ships to France
Victoria's ACD Systems International has announced that Liberty Surf, the leading Internet service provider in France, will distribute 5 million shareware copies of ACDSee Classic to consumers across France this year. Liberty Surf will incorporate ACDSee Classic, the original award-winning image viewer and browser, into its Internet Starting Kit in a nation-wide campaign that began last month. Liberty Surf provides free Internet access to over 1 million users and currently retains over 2.5 million Web-based e-mail accounts. The ACD Systems' and Liberty Surf's alliance was initiated by ABSoft, France's leading re-publisher of PC and Mac software and distributor of PC hardware.
http://www.acdsystems.com

+++ Pentagon Sets "Info-Con" Warnings for Computer Threats
The U.S. Pentagon has announced that in light of recent computer threats, they will begin posting warnings when it has been determined that computers are facing the threat of attack, much like it does with military or terrorist threats. Those alerts, known as "Def-Cons" stand for "defense conditions" and range from "Def-Con Normal" (indicating no activity) through Def-Con Alpha, Bravo, Charlie and Delta. The new alerts will be known as "Info- cons" or "information conditions." In the event of a major "information warfare attack," an info-con would be posted and actions would be taken in order to defend the integrity of the computer networks. These actions could range from rejecting e-mails to shutting down entire networks. Reports indicate that these measures were under consideration long before the advent of the so-called Love Bug.

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[-- THE LUDDITE'S LAIR: A SKEPTIC'S VIEW --]

+++ Twilight of the Geeks

By Hartley Steward
mailto:hartleysteward@canoemail.com

It seems the computer geek no longer rules.

The latest virus invaded the office computer network at a friend's company, scampering through directories by the dozen and playing hell with important information.

"You should have seen the computer guys," he said. "They were running around like madmen warning everyone not to open this and not to open that. Man, it just made their day. They were important again."

What did my friend do?

"I shut my machine down and left it to the propeller heads. I went to the golf course."

Do I detect a lack of respect for the young geniuses who make the computer world run?

Propeller heads, indeed. Aren't these the same people who a few short years ago held us all hostage? The guys without whom business would grind to a halt? The ones who ate up your company's spending budget faster than a crashing computer.

"Please, please, I have a deadline to meet. Please, please, the client will be here in an hour. Make my computer work., pretty please."

It seems even we Luddites are not intimidated by the technology and thus no longer impressed with the technological experts. The whiz kids are just mechanics now.

--

Hartley Steward is the former Publisher and CEO of the Toronto Sun and has written for numerous other "old media" publications, including Maclean's, Toronto Life, and The Toronto Star.

== Obligatory Legal Disclaimer to Appease the Lawyers:
The statements and opinions expressed in The Luddite's Lair are those of the author and not of MultiMediator or MMSG. Neither MultiMediator nor MMSG necessarily support or agree with the contents of The Luddite's Lair, in whole or in part. So there.

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[-- PLUG: INDUSTRY ANNOUNCEMENTS --]

+++ Multimedia International Market (MIM)
The MIM, billed as "the international event on digital convergence for the Information and Communications Technologies market" will be held October 4-6, 2000 in Montreal. The MIM 2000 will be represented by more than 30 countries with 400 innovative exhibitors and top level speakers from North America, Europe and Asia. MIM will coincide with the World Telecommunication Standardization Assembly (WTSA) meeting of the International Telecommunication Union (ITU), which is taking place in Montreal from September 27 to October 6. Coinciding with the WTSA event, MIM offers an opportunity to demonstrate Canadian expertise to 600+ key delegates from 60 countries.
http://www.mim.qc.ca

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ Multimedia Ottawa
June 12, 2000 in Ottawa, ON
http://www.multimediaottawa.com

+++ Summer Institute of Film and TV New Media Workshops
June 20-25, 2000 in Ottawa, ON

* Hypernarative - The next wave of online storytelling
This course will delve into the new mode of storytelling on the Net while exploring the changing role of both author and audience online. It's ideal for experienced writers who would like an intensive, hands-on course on the exploding world of online writing and content creation.

* Creating Interactive New Media - Introductory Workshop
This workshop will focus on the design process behind interactive new media with a hands-on approach that will allow participants to gain an in-depth understanding of the medium's major design elements. Perfect for those interested in exploring techniques for creating new media products.
http://www.cstc.ca

+++ Content as Currency: Canada's Role in the New Media
June 21, 2000 in Ottawa, ON A Summer Institute of Film and Television new media panel presented in collaboration with MultiMediator - Canada's Multimedia Guide and hosted by Bill Sweetman, Executive Producer, MultiMediator. In today's wired society, real value is based on grey matter: knowledge, information and creativity. We know the talent is here, but how can it best be nurtured and rewarded? Join some of Canada's most provocative new media minds as they debate how -- and if -- Canadian-made content can reach beyond national borders and play a more active role in the new media world.
http://www.cstc.ca

+++ CANARIE NET 2000
June 27 -29, 2000 in Ottawa, ON http://www.net2000.ca

+++ How to Buy Media Online
June 29, 2000 in Toronto, ON Presented by the Internet Advertising Bureau of Canada, this conference focuses on how to buy, plan and integrate online media into your overall marketing/media plans.
Featuring Adam Froman of MMSG.
416-596-2542 / Toll free: 1-877-301-9590
event@marketingmag.ca
http://www.iabcanada.com

+++ Interactive Storytelling & Computer Game Workshop
July 10-28, 2000 in Toronto, ON Do you want to kick-start a child's new media career? The Interactive Storytelling & Computer Game Design Workshop could be just the ticket with its intensive, project- oriented program consisting of animation, storytelling and design. The program, for youth aged 14-19, is designed by the Canadian Film Centre's Bell h@bitat and shares the same high standard of instruction offered to industry professionals. For more information contact Robin Farb at 416-483-4325 Ext. 2740 or e-mail rfarb@bss.on.ca.
http://www.bss.on.ca/summerartsbrochure.htm

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[-- GEEKERS' CORNER: EDITORIAL --]

+++ The Art of Non-Communication

By James Porteous
mailto:jporteous@multimediator.com

I still remember the days when the main form of formal communication involved mailing a letter. First you wrote (and re-wrote) or typed (and re-typed) the missive, put it in an envelope, affixed a stamp and then --whenever the mood struck -- took it off to a mailbox. Of course in those days there were mailboxes on just about every corner.

Now lest you think I have fond memories of those times, let me assure you that until the advent of e-mail, family and friends rarely heard from me for the better part of a decade.

With e-mail, however, the act of communication became almost instantaneous. Well, for a while at least. As more and more people turned to e-mail as their main form of communication, it wasn't long before we found ourselves inundated with dozens of messages each morning. Some were important, others were simply trash. Rather than panic, we learned how to prioritize our e-mail time.

Lately I've noticed that some people have taken this &uqot;prioritization" to new levels. I call it the art of non- communication. In the art of non-communication, not communicating has become a form of communication.

Let's say, for example, that someone approaches you - exclusively via e-mail -- with details about working on one of their projects. Through a half dozen e-mail messages, you discuss fees, deadlines, content and whatever else is necessary to strike a deal. And a deal is struck. Or so you think.

But then something unusual happens. Suddenly the e-mail pipeline runs dry. You send a follow-up e-mail but you don't receive a reply. You wait a few days, and then re- send the original. Still no answer. You wait, and wait and then, eventually, you stop waiting.

In time it becomes clear that the lack of response in itself is a response. For whatever reason, you are unlikely to hear back from that person. Maybe they've abandoned the project, found someone cheaper, or failed to find the financial backing. Who knows, but they clearly lack the - what is it? The fortitude, guts, spunk and/or common courtesy -- to actually tell you what has actually transpired. Welcome to the world of non-communication.

In a way I guess it's not really all that different from those guys who never return your phone calls, but I think some of us were expecting something more from the Information Age.

James Porteous, BitStream's editor, also contributes Web site reviews for Yahoo Internet Life and writes the syndicated column NetNomad for AlterNet.

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No electrons were harmed in the making of this newsletter.

If you've got some Canadian multimedia industry news and information, send it to:

bitstream@multimediator.com

BitStream is edited by James Porteous and produced by MultiMediator.

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