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BitStream Newsletter

MultiMediator's BitStream - ISSUE #31
[-- November 22, 2000 --]
The Newsletter of Canada's Multimedia Guide
Publisher: MultiMediator - Editor: James Porteous

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"[The Internet] is an amazing communications tool that's bringing the whole world together. I mean, you sit down to sign on to America Online in your hometown, and it's just staggering to think that at the same moment, halfway around the world, in China, someone you've never met is sitting at their computer, hearing the exact same busy signal that you're hearing."
--Dennis Miller, comedian

THIS ISSUE'S STREAM:

+++ Interactive Industry Employment Tops Broadcasting
+++ Canadian Convergence Darling Cuts Workforce
+++ Renegadz Wins CAB's First Annual Dotcom Showdown
+++ Trapeze Wins Gold at INVISION 2000
+++ Chilly Beach Saves World, Wins Prize
+++ Business Roundtable Urges Canada to Embrace E-Business
+++ The Net Impact of Canada's Wired Election Season
+++ Controversial Copyright.ca Web Site Raises Questions
+++ Putting a (Happy) Face on Email
+++ Inpix Media Launches On-Demand Web Programs
+++ Yahoo.ca Launches One-Stop Stopping Service
+++ Alberta to Offer Province-Wide High-Speed Net Access
+++ Shaw Invests $200 Million in Internet Network
+++ High-speed Comes to Eastern Ontario
+++ Two-Way Wireless Text Messaging Now Available
+++ Sierra Wireless Delivers Wireless Multimedia
+++ September Web Usage Report
+++ Canadians Per Capita Leaders in Internet Use
+++ Canadians Are Social Animals Online
+++ Webgrrls Reborn as Digital Eve
+++ IT Women Sought for Study
+++ Liberty Village New Media Centre Open House:
+++ Marketing Online Conference & Digital Marketing Awards
+++ Third Annual New Media Conference

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NEW MEDIA AND INFORMATION TECHNOLOGY OPPORTUNITIES
Due to expansion, NELVANA Limited, Canada's largest animation studio has exciting opportunities for: New Media Programmer, New Media Designer and Programmer/Jr. Systems Analyst - Information Technology. For more information please visit Nelvana's Web site:
http://www.nelvana.com
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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

+++ Interactive Industry Employment Tops Broadcasting
A survey report released this week by Toronto-based MultiMediator Strategy Group Inc. (MMSG) states that with estimated annual revenues at $3.5 billion (1999), the interactive media services industry in Canada now employs more people than the broadcast industry. "For business in general, this finding is a milestone; another indication that the world is shifting from a world of multiple vehicles with broadcast in the lead, to a world of two: interactive and non-interactive," says Adam Froman, President and CEO, MMSG. However, the report also reveals that the revenue per employee ratio in the interactive media services industry is mediocre compared to other segments of the information technology sector in Canada. Fewer than half the interactive media production companies surveyed have achieved the optimal revenue per employee balance that will ensure adequate profitability to cover overhead while at the same time providing sufficient capital for company growth. For the second year in a row MMSG surveyed Canadian interactive media producers to assess their experiences, successes and concerns about the industry. The survey, with 289 companies participating, is the largest of its kind ever conducted in Canada. For more information and an executive summary of the survey report, visit http://www.multimediator.com/IMPS2000/.

+++ Canadian Convergence Darling Cuts Workforce
Toronto-based interactive media pioneers ExtendMedia, creator of the TAG interactive media technology and producers of the online cooking show Dish It Out, has announced plans to cut a quarter of its work force. Known as much for its funky, pet-friendly 'Liberty Village' office space as it is for its cutting-edge but rarely-seen work, ExtendMedia is one of Canada's best know, if seldom understood, interactive media companies. In a statement, ExtendMedia CEO Keith Kocho said, "It's important that the industry understands this reorganization will strengthen ExtendMedia's leadership in interactive media in the long term." When queried about the long-standing rumour that the company wanted to go public, a company spokesperson told CanadaComputes.com that ExtendMedia is still considering that option, "but we need to look at what the market is like and we need the market to understand that we're a media company, not just an Internet company." ExtendMedia, formerly known as Digital Renaissance, is 26% owned by BCE, and 10% owned by Alliance Atlantis Communications. The company suffered a $9.4 million loss in 1999, triple its 1998 losses, on revenue of $8.7 million. Over the last 18 months, the company has focused its efforts on the interactive television market, a market which Kocho admitted to the Financial Post "just hasn't materialized yet." (Source: CanadaComputes.com, Financial Post)
http://www.extend.com

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+++ Renegadz Wins CAB's First Annual Dotcom Showdown
The excitement was high last week on the Business Exchange Floor at the Canadian Association of Broadcasters' annual convention in Calgary, when it was announced that Renegadz Inc. was the winner of the $10,000 Dotcom Showdown. Renegadz was one of five Canadian entrepreneurs selected to "pitch" their interactive media projects before a panel of radio and television broadcasters and venture capitalists at the CAB's first ever Dotcom Showdown. "This is awesome. You've validated the empowerment of the next of generation of teens. The CAB and this event has proven that the Canadian broadcasting industry will be able to cross all borders and boundaries," said Carolyn Newman and Charly Smith of Renegadz. "The energy and excitement, witnessed this morning was tremendous, " said Michael McCabe, CAB President and CEO. "I know that I speak for everyone there when I say congratulations to all the finalists. Their innovative ideas demonstrated that the Canadian interactive media industry is dynamic and strong. This event is a win-win for everyone involved: Renegadz who won the competition, the panel and audience who heard innovative ideas, and the private broadcasting industry who are looking to partner with interactive media companies." The CAB, in consultation with its convention partner MMSG, developed the Dotcom Showdown as an opportunity for Canadian interactive media companies to present their creative new media projects or technological innovations to the Canada's private broadcasters. The five finalists were selected from over 30 entries and were invited to participate in a 10-minute "pitch" session before a panel of Canadian broadcasters and venture capitalists. The $10,000 prize was sponsored by the Bell Broadcast and New Media Fund and PricewaterhouseCoopers.
http://www.cab-acr.ca

+++ Trapeze Wins Gold at INVISION 2000
Toronto-based Trapeze has taken home the New Media INVISION 2000 award for best broadband content for its digital suspense thriller, SafehouseLive, beating out 1,100 entries from eighteen countries. The online program invites the audience to join a fictional, online rave from the safety of their home while four "live" cameras broadcast the action from four different rooms at the party. (See BitStream #26.) "The INVISION Awards are to new media what the Golden Globes are to film and we are thrilled to have SafehouseLive honored by such a well- respected award," says Rebecca Scott, Creative Director and Co-Founder of Trapeze. "SafehouseLive is entertainment designed specifically for the new medium of broadband. It combines new technology with an exciting story to create a whole new kind of entertainment."
http://www.safehouselive.com
http://www.trapezemedia.com

Unfortunately, the fanfare to accompany Trapeze's prize was short-lived. HyperMedia Communications (the company that published NewMedia.com and produced the INVISION awards) unexpectedly closed its doors on October 17th and cancelled the awards ceremony and festival planned for this month in San Francisco. It cited an inability to secure the financing necessary to continue operations as the reason for the sudden shut down. NewMedia magazine, when it was a magazine rather than a Web site, used to be the 'bible' for many of us in the industry, so it's sad to see it come to a bitter end.

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+++ Chilly Beach Saves World, Wins Prize
An animation series that celebrates the Canadian traditions of hockey brawls and beer drinking has won an award for excellence at the Baddeck International New Media Festival, held October 19 in Baddeck, Nova Scotia. The three-part episode of Chilly Beach, entitled "Shut Your Space Hole," won top hours in the Entertainment - Animation category. Chilly Beach "follows the adventures of a modest, unassuming Maple Leaf fan, Frank Shackleford, who gets NASA out of a jam when a Black Hole threatens the planet." "Shut Your Space Hole" spoofs the popular US trivia show, "Who Wants to Be a Millionaire" with the fictional Canadian equivalent, "Who Wants to Win a Hundred Bucks," hosted by television personality Mike Duffy. "This award is a yet another feather in our cap," said Chilly Beach writer and director Doug Sinclair. "It's a real tribute to the hard work and creative talents of the whole Chilly Beach team." Chilly Beach was developed using Flash technology by Infopreneur, a Toronto-based new media company. All 17 episodes of Chilly Beach are available for viewing at the Chilly Beach Web site.
http://www.chillybeach.com

+++ Business Roundtable Urges Canada to Embrace E-Business
The Canadian E-Business Opportunities Roundtable has presented the federal Industry Minister with a "national agenda for e-business leadership." The sweeping report, entitled Fast Forward: Accelerating Canada's Leadership in the Internet Economy, concludes that Canada is "well- positioned to take advantage of e-business opportunities but is not aggressively rising to the challenge." The report further urges Canadian businesses, governments and institutions to capitalize fully and quickly on the e- business opportunity.
http://www.e-com.ic.gc.ca/eteam

+++ The Net Impact of Canada's Wired Election Season
Never mind the party sites that have sprouted up during the Canadian federal election. The real Internet battleground could centre on the likes of Ivan Smith, the 68-year-old retired math and physics teacher from Canning, Nova Scotia. According to a report in The Globe and Mail, "Mr. Smith crossed swords with Jan-Pierre Kingsley, the keeper of the Canada Elections Act... by posting the results of Joe Clark's by-election victory in Kings-Hants before polls closed in the Okanagan riding where Stockwell Day was running." Charges were subsequently filed, but Mr. Smith continues to argue "that the Internet can't be controlled and, if it could, authorities should be going after pornographers and racists rather than a redistributor of public information." (Source: The Globe and Mail)

In the meantime, the Canadian Alliance party has failed in its effort to close down a Web site spoofing the party. Alliance official Bob Dechert had argued that the www.canadianallianceparty.net site should be shut down because it "sows confusion among voters." Mike Gifford's site features a disclaimer stating "If you are looking for the Official Site of the Canadian Alliance Party, this isn't it. If you couldn't figure that out, you need to both read our disclaimer, and get a life." "This is the information age," Gifford is quoted as saying, "no one can control the Internet; it is a vehicle for open and democratic discussion. Our site is the result of grassroots activism and now the Canadian Alliance wants to stifle and silence any grassroots debate. Frankly the Alliance should try to live by its credo of grassroots democracy instead of displaying their blatant hypocrisy towards grassroots Internet activism."
http://www.canadianallianceparty.net

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Reach thousands of Canadian Internet professionals with just one buy!
Advertise in MultiMediator's BitStream.
It's fast, easy, and effective!
For rates: (416) 364-1455 Ext. 100 or
mailto:sales@multimediator.com
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+++ Controversial Copyright.ca Web Site Raises Questions
The Periodical Writers Association of Canada (PWAC) is expressing concern over a new Web site that implies that a $100 fee is required in order to "register your copyright." PWAC points out that, in Canada, a work is automatically protected from inception under the Copyright Act. No fee is required in order to establish copyright ownership, they add. In fact registration is really only of benefit should it be required to establish that the work was created at a specific time. That can usually be accomplished by sending a copy of the work to yourself via registered mail. The site is attributed to Kasia Copyright Services and StartupsVenture.com, "founded in Ottawa, Ontario in April, 2000. The Company's objective is to maximize its revenue, from investing into startup firms."
http://www.copyright.ca
http://www.pwac.ca

+++ Putting a (Happy) Face on Email
BCE Media has designed and produced what it is calling the "first-ever email booth, a device that allows users to send email, with audiovisual content, around the world." The prototype was available to the public during the Montreal International Festival of New Cinema and New Media (FCMM) in October. Users could then deliver their opinion on the service directly online. We double-checked our inbox and found nary a hint of audiovisual extras. Maybe next time....

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+++ Inpix Media Launches On-Demand Web Programs
Montreal's Inpix Media has announced the launch of PixTV.net, "the first on-demand video broadcaster aimed at high-speed Internet users." At first PixTV will offer three Web programs targeted at francophones around the world, with plans to produce ten new Web programs in collaboration with different producers and broadcasters in fields such as entertainment, how-to, science and nature, health, sports and travel. "We are very proud to finally have the means to offer quality content to high-speed Internet users," said Normand Belisle, President of Inpix Media.. "Broadcasters are now important players in new media. We are very confident that the range and the quality of our products will position Inpix Media as a first-class partner for the broadcasting industry'' added. Hubert Harel, Chairman of Inpix Media.
http://www.inpixmedia.com/site_ang/presse/comm_1eng.html

+++ Yahoo.ca Launches One-Stop Stopping Service
Yahoo! Canada has launched "a safe and secure one-stop Internet shopping service" that will allow consumers to browse, buy, order and ship from a collection of two million products. Major Canadian merchant names include Indigo, The Brick, and La Senza, with the latter "committed to selling online exclusively through Yahoo! Canada Shopping." "We are pleased that many Canadian merchants have made the decision to sell online through Yahoo! Canada Shopping, providing Canadians with a unique, convenient and reliable Internet shopping experience," said Mark Rubinstein, managing director, Yahoo! Canada
http://shopping.yahoo.ca

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+++ Alberta to Offer Province-Wide High-Speed Net Access
The province of Alberta is set to spend $300 million to bring high-speed Internet access to more than 400 communities across the province. The system, called Supernet, will allow small businesses in rural Alberta to have the same access to the Internet as those in large North American cities. The provincial government will pay for almost two-thirds of the project and a consortium of communications companies under Bell Intrigna will cover the rest. The network will be offered to any community with at least one school, hospital, library, government or municipal office. "There are all kinds of small companies in the rural parts of Alberta, who, in order to play on the world stage, have to move to Edmonton or Calgary," says Denis Herard, the MLA for Calgary-Egmont. "Now, somebody in Slave Lake, or anywhere, doesn't have to move [to] Edmonton to have access to the world." The Supernet system should be completed in three years. (Source: CBC Online Alberta)
http://edmonton.cbc.ca

+++ Shaw Invests $200 Million in Internet Network
Calgary-based Shaw Communications has approved a new $200 million investment in the Shaw Internet network. The money will be focused on upgrading and expanding Shaw's extensive cable modem network, aimed at delivering "improved network performance for Shaw@Home and the new Digital Cable service." Earlier this year, Shaw announced a $100 million investment in its Internet backbone and fibre optic links between major cities. "Our commitment to our customers is that we will provide them with the fastest and most reliable high-speed Internet service in Canada," said Peter Bissonnette, President of Shaw Cablesystems. "This significant investment reflects our commitment to this objective."
http://www.shaw.ca/investor_relations/press/2000/001023.htm

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+++ High-speed Comes to Eastern Ontario
The Ottawa Citizen reports that plans are afoot to bring high-speed Internet access to South Dundas at 50 per cent below the market rates. The Eastern Ontario township, comprised of Morrisburg, Iroquois and surrounding rural areas is 70 kilometres south of Ottawa. Recently they "used a $600,000 surplus from a municipal hydro commission to string fibre-optic lines to every business in the community." The investment puts the municipality of about 12,000 "years ahead of major cities where high-capacity fibre ends at central offices and slower copper wires serve most businesses and homes." The plan would mean that no service fees would have to be paid to telephone or cable companies for use of the wires since the community owns the cable. The service is expected to be of particular interest to those who might otherwise commute to Ottawa. (Source: The Ottawa Citizen)
http://www.ottawacitizen.com/hightech/001031/4783085.html

+++ Two-Way Wireless Text Messaging Now Available
Rogers AT&T Wireless has introduced two way text messaging, capable of sending and receiving messages of up to 150 characters on a Digital PCS phone. The service works on an intelligent keypad technology called Predictive Text which works by "predicting" the words a user is entering into their wireless phone, thereby reducing the number of keystrokes necessary to compose a message. "According to the GSM Association, over nine billion text messages are sent out around the world every month," says Nadir Mohamed, President and Chief Operating Officer, Rogers AT&T Wireless. "The association predicts this number will jump to 15 billion by the end of 2000."
http://www.rogers.com

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+++ Sierra Wireless Delivers Wireless Multimedia
Vancouver's Sierra Wireless has announced a joint marketing agreement with PacketVideo to deliver wireless video applications to mobile corporate users and consumers. As part of the agreement, PacketVideo software will be bundled with Sierra's wireless modem products. The PacketVideo software "provides mobile users access to a variety of audio and video applications, including news and financial stories, sports highlights, short entertainment clips and music videos, weather and traffic reports, and home or work security cameras" through the AirCard 300, a wide-area wireless network interface card that enables users to achieve LAN-like connectivity while on the road. "The demand for wireless access to corporate networks has exploded as the mobile workforce continues to expand. We intend to offer high quality wireless delivery of rich media applications to meet the demands of mobile users within many vertical markets," said Glen Brownlee, chief operating officer of Sierra Wireless.
http://www.sierrawireless.com/news/oct-25-00.html

+++ September Web Usage Report
The latest survey from Media Metrix reports that 12 million Canadians spent almost 8 billion minutes on the Internet in September. The monthly report indicates that two sites relating to the 2000 Olympics (olympics.com and NBColympics.com) both played a major role in the Canadian stats. Olympics.com reported 513,000 unique Canadian visitors, spending a total of 9 million minutes on the site. The report also found that 12,092,000 Canadians visited Web sites or used digital media applications during the month. On an average day, "4,756,000 Canadian unique visitors were posted spending nearly 50 minutes surfing the Web and viewing 42 unique pages each." September's top Web properties for total Canada at Home include Microsoft Sites, AOL Network and Yahoo Sites, while in French speaking Canada, top properties included InfiniT Network and Multimania.com.
http://www.mmxi.com

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+++ Canadians Per Capita Leaders in Internet Use
Sure the winters are long and cold, but how to explain a new study that indicates that Canadians lead the world in terms of Internet users per capita. The study by the Internet Industry Almanac found that while the US ranked number one in Internet users, with almost 40 per cent of the 280 million users at the end of 1999, Canada ranked number one in users per capita, with 43 per cent of the population being regular Internet users. The US rated fourth in this category. The study defines an Internet users as "any person over 16 who uses the Internet on a regular basis at least once a month. These numbers include business, educational and home Internet users." The IIA projects that the US will have over 165 million Internet users, or 27 per cent of the total 601M worldwide Internet users in year 2002. (Source: Publish Media)
http://www.publish.com

+++ Canadians Are Social Animals Online
A new survey by Ipsos-Reid shows that "a significant proportion of online Canadians are meeting new acquaintances and establishing new personal relationships online. In many instances, this has led to meetings in person for friendship, but also for more intimate relationships." Of the 70 per cent of Canadians who currently have access to the Internet, 86 per cent have used email, and a further 71 per cent communicate via email once per week or more often. A further 32 per cent have participated in chat sessions, and 12 per cent do so on a regular basis (once-per-week). "Online Canadians appear to be a social lot," said Steve Mossop, a Senior Vice-president at the Ipsos-Reid Corporation. "This trend runs contrary to the common perception that the Internet is not a social medium. The Internet has provided a means to cultivate relationships that people may be lacking in their offline world."
http://www.angusreid.com

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||||||||||||| Please Support Our Advertisers ||||||||||||||
NEW MEDIA AND INFORMATION TECHNOLOGY OPPORTUNITIES
Due to expansion, NELVANA Limited, Canada's largest animation studio has exciting opportunities for: New Media Programmer, New Media Designer and Programmer/Jr. Systems Analyst - Information Technology. For more information please visit Nelvana's Web site:
http://www.nelvana.com
||||||||||||| Please Support Our Advertisers ||||||||||||||

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[-- PLUG: INDUSTRY ANNOUNCEMENTS --]

+++ Webgrrls Reborn as Digital Eve
Last week, the Webgrrls Canada association re-aligned, re- branded and re-launched itself as DigitalEve Canada - Women on the Web. DigitalEve Canada is part of a global non-profit organization and currently has nine local chapters comprised of over 6,000 members across the country, including Toronto, Vancouver, Kitchener-Waterloo, Nova Scotia, Ottawa, Hamilton, Mississauga, Montreal and London. DigitalEve Canada has a two-fold purpose - to meet the needs of its members and to educate the public in recognizing the importance of women's involvement in technology. Created to address the ever-changing needs of local chapters, DigitalEve is committed to promoting and fostering women who positively shape the industry. DigitalEve members and chapters have direct access to a network of services and offerings, including learning opportunities, events, content providers, and interaction on the global, national, chapter, and peer-to-peer levels.
http://www.digitalevecanada.com

+++ IT Women Sought for Study
Women of all ages and backgrounds working in Information Technology professions are invited to participate in a 2- week long study on work-related use of the Web. Experience using the Internet and World Wide Web is required. The study, funded by Social Sciences and Humanities Research Council of Canada, is a "continuation of a previous study on how knowledge workers use the Web to seek external information." Involvement would entail completing a questionnaire, participating in a one-on-one interview, and " the collection of Web tracker logs of your use of the Web at work to seek external information pertaining to the IT sector, as well as Web browser bookmark and history files."
http://www.fis.utoronto.ca/phd/marton/WebStudy

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ Liberty Village New Media Centre Open House:
November 28, 2000 in Toronto, ON
http://www.lvnmc.com
mailto:nthomson@lvnmc.com.

+++ Marketing Online Conference & Digital Marketing Awards
December 6, 2000 in Toronto, ON
The current and future state of the Internet will be the main topics on the floor at this year's Marketing Online Toronto Conference and Expo. But a select number of conference attendees will also take away some coveted hardware in the form of the first national Digital Marketing Awards, which will recognize interactive media excellence through digital advertising. The conference and trade show is produced by Marketing Magazine, Canada's premier industry publication covering the advertising, communications and interactive media sectors. The conference is being presented by DoubleClick Canada, in conjunction with the Internet Advertising Bureau of Canada. The title of this year's conference is "Reality Check", which reflects the current climate of sober second analysis following the gold rush mentality surrounding Web-based and e-commerce developments over the last couple of years. The Expo portion of Marketing Online will also be expanded this year, with dozens of exhibitors able to display their products and services on both the evening of December 5th, and all day December 6th. The entire Conference and Expo concludes with a Gala Reception, culminating in the presentation of the first Digital Marketing Awards. This event will recognize the best creative work from the interactive and Web sectors. A record number of entries were received and 35 finalists will be showcased from 13 different categories.
Toll-free: 1-877-301-9590
event@marketingmag.ca
http://www.marketingmag.ca (click on "events")

+++ Third Annual New Media Conference
February 11-13, 2001 in Victoria, BC
New Media 2001 will offer two days of presentations, discussions and exhibits focusing on the emerging role of new media in teaching and research, particularly as it relates to the relationship between advanced educational institutions and the information technology industry.
http://www.maltwood.uvic.ca/nmc/2001

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Reach thousands of Canadian Internet professionals with just one buy! Advertise in MultiMediator's BitStream. It's fast, easy, and effective!
For rates: (416) 364-1455 Ext. 100 or
sales@multimediator.com
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[-- RUSH JOB: NEW EMPLOYMENT OPPORTUNITIES --]

JUMPSTART YOUR CAREER WITH MULTIMEDIATOR PIXELSCOUT!
You work hard. You play hard. You know your stuff. Now all you need is to take your career to the next level. MultiMediator PixelScout is here to help. Simply register yourself in the PixelScout New Media Database and one of our recruiters will do their best to match you with the right job. Rest assured, your information is not shared with anybody without your prior approval. Register today!
http://www.pixelscout.com/seekers

Evolved from the extensive participation of MultiMediator and MMSG in the new media industry and their respective job placement activities, MultiMediator PixelScout is a recruiting company pleased to devote itself exclusively to the new media industry. For more information, call (416) 410-7704, e-mail recruiting@pixelscout.com, or surf http://www.pixelscout.com.

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Reach thousands of Canadian Internet professionals with just one buy!
Advertise in MultiMediator's BitStream.
It's fast, easy, and effective!
For rates: (416) 364-1455 Ext. 100 or
sales@multimediator.com
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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a FREE e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide. Each issue features news, announcements, job listings, and other items of interest to the Canadian multimedia community. Send your multimedia industry news and information to mailto:bitstream@multimediator.com. (Please do NOT send attachments.) If you contact companies or individuals mentioned here, please tell them you saw them in MultiMediator's BitStream.

Since 1995, more than a million people have turned to the MultiMediator Web site for information about Canada's multimedia industry. Find out why at
http://www.multimediator.com/. Copyright 2000 MultiMediator. All rights reserved. "BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No electrons were harmed in the making of this newsletter.

If you've got some Canadian multimedia industry news and information, send it to:

bitstream@multimediator.com

BitStream is edited by James Porteous and produced by MultiMediator.

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