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MultiMediator's BitStream - ISSUE #38
[-- April 4, 2001 --]
The Newsletter of Canada's Multimedia Guide
http://www.multimediator.com
bitstream@multimediator.com
Publisher: MultiMediator - Editor: James Porteous

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"I'm amazed how shocked people are that we do it, which tells me how bad other [Internet] customer service probably is.... But it's the same thing as that phone ringing."

-- Robert Braun of Brauns.com on their policy of responding to customer e-mails within hours of receiving them

THIS ISSUE'S STREAM:

[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// CONTENT //////////
+++ Virtual Museum Brings Canadian Works of Art Home
+++ Innovative New Game Hopes to Play With Your Mind
+++ Wired Company Launches Wireless Web Directory
+++ JumpTV Lands in Hot Water with U.S. Broadcasters
+++ TVO to Offer Film Course Online
+++ OSC Web Site Stunt Illustrates Internet Fraud
+++ Urban Music Radio Web Site Scores One Million Hits

///// INDUSTRY //////////
+++ Relax... Canada's New Media Industry Is Alive and Well!
+++ Rogers Internet Division Shuts Site and Sacks 40
+++ Scholarships for Top Gun Teachers at CDIS

///// INFRASTRUCTURE /////
+++ Canada's Finance Minister Keen on E-Government
+++ High-Speed Access May Spell Disaster for Small ISPs

///// MARKETING //////////
+++ Scotiabank to Offer Banking Via Television Sets

///// FACTS & FIGURES //////////
+++ New Report on Canadian Data/Internet Market
+++ StatsCan Survey Says 13 Million Canadians Are Wired

[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ DigitalEve Vancouver Happy Hour
+++ IAB Canada Professional Development Seminars
+++ Sheridan New Media Design Graduate Show and Open House
+++ Third Annual Wireless Internet Conference
+++ Canadian New Media Awards

[-- HARD-WIRED: TOUGH TALK FROM A SKEPTIC --]

+++ In Search of Some Respect

Return to Table of Contents

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// CONTENT //////////

+++ Virtual Museum Brings Canadian Works of Art Home
The notion of taking art to the masses has taken on an entirely new meaning with the launch of The Virtual Museum of Canada (VMC) Web site. Minister of Canadian Heritage Sheila Copps recently inaugurated the site that will celebrate the stories and treasures that have come to define Canada over the centuries. "One click and we will be able to explore exhibits, visit the Web sites of hundreds of Canadian museums, gain access to an activities calendar and to a gallery containing over 200,000 images," Copps said. The Canadian Government will invest $75 million over the next three years to create and broadcast Canadian cultural content on the Internet.
http://www.virtualmuseum.ca

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+++ Innovative New Game Hopes to Play With Your Mind
Do you have a few brain cells to spare? The folks at Electronic Arts (a U.S. company with a large production studio in Burnaby, B.C.) have decided that since we only use 12 per cent of our brain, they've got dibs on the rest. Their new game, Majestic, is being touted as a game that plays you, rather than the other way around. The "episodic online entertainment experience set against the backdrop of a grand and sinister conspiracy" will use "the Internet as a canvas for its story, weaving the player through both real and fictional experiences in real-time." So there. The game will utilize everything from telephones, fax machines, instant messages, e-mail and more to blur the line between fiction and reality.
http://www.majestic.ea.com

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+++ Wired Company Launches Wireless Web Directory
wap4itall.com is a handy new Web site devoted to all things WAP (Wireless Application Protocol), the underlying syntax of the wireless Internet. It launched recently with the rather modest goal of becoming "the Yellow Pages of the WAP." The brainchild of Sharron Swan and Lorna Lyons, wap4itall.com is a Canadian-owned company situated in the Kootenay region of B.C., a region, it so happens, that is not-yet WAP accessible! Says Swan of the challenge: "At the moment we can't see the [Web] pages we develop unless we drive to Calgary or Kelowna... or contact our associates in Europe. In fact, we are so virtual we can't even see what we're doing!"
http://www.wap4itall.com

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+++ JumpTV Lands in Hot Water with U.S. Broadcasters
JumpTV, the Montreal firm that hopes to succeed where renegade Webcaster iCraveTV failed, has run afoul of the National Association of Broadcasters (NAB). NAB, a powerful lobby group that represents the interests of over 1,000 U.S. broadcasters, has filed a motion with the Canadian government to stop JumpTV's plan to broadcast television signals over the Internet. Last year, JumpTV filed an application with the Copyright Board of Canada to create a new tariff for Internet retransmissions. NAB claims that JumpTV's technology is untested and fears there will be widespread leaks of television signals to the U.S. [About time they got a taste of their own medicine! -- ED.] (Source: The Globe and Mail)
http://www.jumptv.com

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+++ TVO to Offer Film Course Online
For 27 years, Elwy Yost, the host of TVOntario's Saturday Night at the Movies, talked to some of Hollywood's most legendary filmmakers and actors. Now that archive of material is about to take on a new -- and decidedly modern -- look as TVO prepares to combine the interviews with other material to create an online, for-credit film studies course. Rudy Buttignol, creative head of documentaries, drama and network for TVO recently told Playback Magazine that TVO will work with The Film Studies Association of Canada to create a Web site that "film students can use for a degree or diploma credit for a first-year course in film history." "The Web has been available [to us as an educational broadcaster]," he said, "but we've never been able to use its enhanced components to such a great extent until now." (Source: Playback Magazine)
http://www.tvo.org

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+++ OSC Web Site Stunt Illustrates Internet Fraud
As with most things in life, investors should be aware of code words that almost certainly spell trouble. According to The Ontario Securities Commission (OSC) the tell-tale phrases are low risk, variable term and high return. To warn potential investors about possible Internet scams the OSC recently took the rather unusual step of setting up a "fake" investment Web site. Those using the site were only too happy to supply information about themselves, including how much money they would be willing to invest. In fact, in just six weeks, would-be-investors were prepared to invest over $50,000 through the fake site.
http://168.143.66.214/osc.html

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+++ Urban Music Radio Web Site Scores One Million Hits
To say that Flow 93.5's Web site has exceeded expectations is certainly an understatement. When Canada's first Urban music radio station hit the air in February the station also launched a Web site. Within five weeks the site had reached the one million hits mark, all with very little promotion. Flow 93.5's site is averaging about 32,000 hits a day, with the streaming version of the on-air station featured as its primary attraction. "We created the site knowing that people needed an online Urban source, but even we were surprised when we saw the number of users," says Aisha Wickham, Director of Spoken Word & New Media.
http://www.flow935.com

Return to Table of Contents

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Return to Table of Contents

///// INDUSTRY //////////

+++ Relax... Canada's New Media Industry Is Alive and Well!
Despite all the high-tech layoffs and overuse of that pesky "R" word, it would appear that rumours of the demise of Canada's new media industry have been greatly exaggerated. During the 30-day nomination period for the second annual Canadian New Media Awards, event organisers received over 500 nominations from across the country - more than double the amount received last year. Companies and individuals hailing from every province in Canada have been submitted for their accomplishments in new media. Entries will be judged online by a selection committee comprised of over 100 industry professionals from across the country, and winners will be announced on May 28, 2001.
http://www.cnma.ca

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+++ Rogers Internet Division Shuts Site and Sacks 40
Rogers iMedia has announced it will be laying off 40 people in a restructuring move intended to ensure that each of its Internet businesses will be profitable within the next 12 months. [No, that last bit is NOT an April Fool's joke. - ED.] "We have taken a hard look at our business and have taken the necessary steps to accelerate its progress towards profitability," said Brian Segal, President and CEO, Publishing and Online Services. As part of the restructuring Rogers iMedia will close its recently launched Canadian women's Web site, Springboard.ca. Other (still operating) Web sites in the Rogers iMedia portfolio include Excite.ca, Electric Library Canada, Quicken.ca, and Advisor.ca. Rogers iMedia is a division of Rogers Media.
http://www.rogers.com

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+++ Scholarships for Top Gun Teachers at CDIS
We've all heard about scholarships for students, but here's one designed just for teachers. B.C. new media school the Center for Digital Image and Sound (CDIS) is offering scholarships to experienced teachers who are "tops in their field." Dubbed "Top Gun Teachers," the CDIS and Edco scholarship program is a collaborative initiative designed to get leading trainers involved in educational technology. The full scholarship is to CDIS's Media Arts program where, over 12 months, teachers will master "digital tools designed to produce sound, images, graphics, animation, streaming media and interactive content."
http://www.artschool.com/topgun

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///// INFRASTRUCTURE /////

+++ Canada's Finance Minister Keen on E-Government
Finance Minister Paul Martin has said that Canadian governments "must embrace and invest in electronic government or risk extending the 'generational' digital divide." [We're assuming he is including his own government in that appraisal! - ED.] "Today's young people take the power of new technologies as a given and they use it automatically, they use it instinctively," he told a gathering of mostly government officials. "They expect government to be as Web-wise and active as they are." E-government is being touted as laying the foundation for a fundamental shift in the way governments act and interact with citizens. (Source: The Globe and Mail)

Return to Table of Contents

+++ High-Speed Access May Spell Disaster for Small ISPs
The fast lane of high-speed Internet access may lead to disaster for many smaller Internet Service Providers (ISPs). Although it will soon be technically possible for smaller ISPs to offer high-speed access via cable or modem lines, "the high costs and slim profit margins may deter many from doing so." "We're going to see a pretty big shakeout in the next couple of years," says Joe Greene, vice-president of Internet solutions research with IDC Canada. If the smaller providers, who have a lower base of customers, don't find it financially feasible to offer these services, they risk losing customers, Greene added. (Source: CP)

Return to Table of Contents

///// MARKETING //////////

+++ Scotiabank to Offer Banking Via Television Sets
The Bank of Nova Scotia will become the first Canadian bank to offer customers access to their accounts via Rogers Interactive TV. The service will offer standard banking options, such as checking account balances, transferring funds and paying bills to those who subscribe to Rogers Interactive TV. [Good luck trying to skip paying your cable bill now! - ED.] Michael Lee, vice president and general manager for Rogers Interactive Services, told Newsbytes that they have enrolled 140,000 customers since they launched the service last fall, and that they have the potential to reach 1.6 million cable subscribers. (Source: Newsbytes)
http://www.rogers.com

Return to Table of Contents

///// FACTS & FIGURES //////////

+++ New Report on Canadian Data/Internet Market
A new report from Convergence Consulting Group provides a comprehensive assessment of data/Internet access in Canada. Drawing on over three years of collecting and assessing data, the report indicates that Bell Canada and its partners are the clear market leaders, with over 40 per cent of the market; that access sales to businesses account for over 50 per cent of the market; and that multiple dwelling units, multiple tenant units and small buildings have become a target for access providers.
http://www.convergenceonline.com/report1.html

Return to Table of Contents

+++ StatsCan Survey Says 13 Million Canadians Are Wired
A new survey from Statistics Canada indicates that during 2000, an estimated 13 million Canadians, or 53% of those aged 15 and over, used the Internet at home, at work or at some other location in the 12 months prior to the survey. Not surprisingly, this was three times the 1994 rate of 18 per cent. The survey also found that while 11.6 million Canadians 15 or older were not yet using the Internet in 2000, 27 per cent expressed an interest in doing so. In another interesting aside, the survey found that about "three-quarters of the population felt that access to the Internet should be universal," but there was little consensus on who should be responsible for said universality, whether individuals, private sector or government.
http://www.statcan.ca:80/Daily/English/010326/d010326a.htm

Return to Table of Contents

************ Please Support Our Advertisers ***************
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e-mail: info@pixelscout.com or call (416) 410-7704
http://168.143.66.214/pixelscout2.html
************ Please Support Our Advertisers ***************

Return to Table of Contents

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ DigitalEve Vancouver Happy Hour
April 9, 2001 in Vancouver, B.C.
DigitalEve Vancouver holds a co-ed networking event on the second Monday of each month at Vinnie's Spaghetti Bar at 910 Granville Street. Members of the local new media community are invited to attend. Please register in advance at the DigitalEve Vancouver Web site.
http://www.digitalevevancouver.com/events.cfm

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+++ IAB Canada Professional Development Seminars
April 18, 2001 in Toronto, ON
IAB Canada is launching a series of professional development seminars to help educate and inform the advertising community about the latest issues and opportunities in the Internet world and how it directly relates to their business. The first seminar will address Online Privacy, followed by others during the year. The seminars will be open to members and non-members of IAB Canada. For more information, please call Antonella Armenti at (416) 410-0366 or contact iabevents@yahoo.ca.
http://www.iabcanada.com

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+++ Sheridan New Media Design Graduate Show and Open House
April 25, 2001 in Oakville, ON
This annual showcase provides a rare opportunity to view the Web design work of Sheridan College's 25 graduates and see the new SCAET (Sheridan Centre for Animation and Emerging Technologies) facilities. For more information, please contact Gillian Chubb at gillian.chubb@sheridanc.on.ca.
http://www.sheridanc.on.ca

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+++ Third Annual Wireless Internet Conference
April 25-26, 2001 in Toronto, ON
Gain first-hand knowledge and insights from the companies who have built the wireless industry and who are driving the innovation, ideas and technology.
http://www.developer.bellmobility.ca

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+++ Canadian New Media Awards
May 28, 2001 in Toronto, ON
The nomination period for this year's Canadian New Media Awards (CNMA) is now over, and organisers of the event are pleased to report that the response to the call for nominations was tremendous. Over 500 submissions were received from across Canada, more than double the amount from last year. The winners of this year's Canadian New Media Awards will be announced at a special gala awards ceremony to be held on May 28, 2001 in Toronto, Ontario. For more information, visit the Canadian New Media Awards Web site http://www.cnma.ca or e-mail: info@cnma.ca. The Canadian New Media Awards would not be possible without the support of its generous sponsors:

Hewlett-Packard Company, a silver sponsor of the CNMA, is a leading global provider of computing and imaging solutions and services. Hewlett-Packard is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and solutions for an Internet infrastructure that's always on.
http://www.hp.com

Envoy, a bronze sponsor of the CNMA, is an international company, committed to delivering "best-of-breed" services in each of its core disciplines: design, marketing and technology. Through the convergence of its core disciplines, the Envoy Communications Group of companies provides innovative business building solutions for marquee, international clients that include Adidas- Salomon, BASF, CIBC, Castrol, CDNOW, FedEx, Hewlett Packard, Honda, Microsoft, Panasonic, Pizza Hut, Prudential (USA), Safeway, SalomonSmithBarney, Sprint Canada, Steelcase, TD Waterhouse (USA) and Wal-Mart.
http://www.envoy.to

Return to Table of Contents

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[-- HARD-WIRED: TOUGH TALK FROM A SKEPTIC --]

+++ In Search of Some Respect

By 'The Hacker'
bitstreamhacker@bigfoot.com

Have you seen the new print ads for the Sympatico Web site? I have, and I nearly puked. For reasons I cannot fathom, the folks responsible for marketing Sympatico.ca have decided to promote it as, get this, "The search engine for Canadians." Now I don't know about you, but anyone who is even remotely familiar with Sympatico.ca (a group that apparently doesn't include their marketing folks) knows that it is way, way more than a search engine. To position Sympatico.ca as a "search engine" is idiotic and confusing, since one look a the Sympatico.ca home page shows it's nothing like an AltaVista or Google. Sure, Sympatico.ca comes from a troubled childhood, having been raised in an environment of endlessly changing corporate presidents and, in my opinion, way too much 'strategic re-vectoring' (read: tinkering) by its telco parents, but it has emerged relatively unscathed to become one of the crown jewels of the Canadian Internet scene. Growing pains aside, Sympatico.ca is a pioneering Canadian Internet portal and the home page (and home base) for millions of Canadians. It's also one of the few truly national Web sites (alongside CBC.ca and GlobeandMail.com) you can rely upon to get tons of high-quality Canadian content and services (including, yes, a search feature). While it's great to (finally) see some money being spent to promote it, Sympatico.ca deserves a more accurate -- and respectful -- tagline.

/////
'The Hacker' is a veteran of the Canadian interactive scene who, for obvious reasons, wishes to remain anonymous. The statements and opinions expressed in Hard Wired are solely those of the author and not BitStream's publisher, its affiliates or advertisers. So don't kill the messenger, OK?

Want to get something off your chest? We welcome opinion pieces about Canada's interactive industry. Please submit your 250-word items to bitstream@multimediator.com.

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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a free e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide http://www.multimediator.com. Send your multimedia industry news and information to:
bitstream@multimediator.com
(Please do NOT send attachments.)

If you contact companies or individuals mentioned here, please tell them you saw them in MultiMediator's BitStream. Missed an issue? Visit the BitStream Archives:
http://www.multimediator.com/bitstream/archive.shtml

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Copyright 2001 MultiMediator. All rights reserved. "BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No U.S. broadcasters were harmed during the making of this newsletter.

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