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BitStream Newsletter

MultiMediator's BitStream - ISSUE #40
[-- May 14, 2001 --]
The Newsletter of Canada's Multimedia Guide
http://www.multimediator.com
bitstream@multimediator.com
Publisher: MultiMediator - Editor: James Porteous

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"We have seen people [building] all of these Dotcom sites to sell pet food and stuff, when those people could have been building something of value. The talent has been misdirected."
- Ron Zambonini, CEO of Cognos, lamenting the "lost generation"

THIS ISSUE'S STREAM:

[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////
+++ Canadian Government to Fund Digitization and Portal

+++ 2001 Canadian New Media Awards Finalists Announced

+++ newmedia.pro Industry Magazine Ceases Publication

+++ Canadian Embassy in France Offers E-Learning Assistance

+++ Canadian Mining Companies Use Internet to Save Billions

+++ Canadian Entrepreneurs Attempt to Sell Water Online

+++ 'Friendly' Manitoba Embraces the Internet

+++ Liberty Village New Media Center Officially Opens

+++ Canadian Interactive Documentary Wins Hot Docs Award

+++ MyVideoGames.com Scores Webby Nomination

+++ Seneca College Offers Co-op Recruitment

///// CONTENT //////////
+++ Transcontinental Launches Canadian Women's Portal

+++ Ecentricarts Brings Art2Life

+++ New Web Application Stores Patient's Medical Info

///// MARKETING //////////
+++ Beer Portal Offers Head-to-Head Hockey Game

+++ Judy Rebick Launches Interactive Online Magazine

///// DEALS //////////
+++ Microsoft Buys NCompass Labs

///// FACTS & FIGURES //////////
+++ The Race to Internet Slows for Small Business

[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ NMBA Case Study: Survive and Thrive the Dotcom Meltdown
+++ Canadian New Media Awards Reception

[-- THE SWEET & BITTER BYTE: AN INTERACTIVE OPINION --]

+++ Meet the New Apologists

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////

+++ Canadian Government to Fund Digitization and Portal
The government of Canada has announced a massive $560 million in funding for Canada's cultural industries, including more money for the CBC and the development of what is being called a Canadian "door to the Internet." According to a report in the Toronto Star, about $108 million will be set aside to put Canadian culture on the Internet and to pay for the digitizing of existing Canadian cultural content that is stored at the CBC and the National Film Board. Another $32 million will be used to "put Canadian reference material on the Internet and to launch a new Web site to promote Canadian culture globally." [Do we really need yet another Canadian portal? - ED.]
(Source: The Toronto Star)

Return to Table of Contents

+++ 2001 Canadian New Media Awards Finalists Announced
Sixty new media leaders in 12 categories have been selected as finalists for the second-annual Canadian New Media Awards. A selection committee comprised of 121 new media professionals from across Canada collaborated online to select the finalists from over 560 nominations. "These individuals and companies are at the forefront of Canada's new media industry, and they are setting the standard across this country and around the world," said Adam Froman, president of Delvinia Inc., producers of the Canadian New Media Awards. Winners will be announced at an award ceremony, May 28 at 7:30 PM in the Glenn Gould Studio in Toronto, Ontario. A public reception will follow in the Atrium of the Canadian Broadcasting Centre. Visit the CNMA Web site to learn more about this year's finalists and how to obtain tickets for the reception, considered by many to be the must-attend Canadian new media party of the year.
http://www.cnma.ca

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+++ newmedia.pro Industry Magazine Ceases Publication
We are saddened to report that following its three-year run serving the digital content creation community in Canada, BitStream's unofficial 'sister publication', the excellent newmedia.pro Magazine, has ceased publication with its April 2001 issue. "The decision to stop publishing newmedia.pro is personally and professionally disappointing, certainly," editor Lee Rickwood said, "but I cannot honestly say it was a big surprise. Although we were able to achieve an initial profitability with the magazine, ad revenues were definitely down in the past 18 months. That fact, coupled with the recent market downturn and Dotcom implosion, put additional pressures on the magazine and left the company little room to move." newmedia.pro Magazine was launched in April 1998, and made its debut at the newMedia Conference and Trade Show in Toronto the following month. The magazine reported on developments in digital media techniques and technologies, and described how those developments affected digital media content creators in Canada. "Despite the fiscal and financial hurdles, I think the magazine was able to hit a number of good notes that resonated with our readers," Rickwood added. "There's no shortage of information out there, but we tried to put it in some sort of valuable context, give it a more local flavour and feel. The Canadian digital media community is a dynamic and creative one; the artists and producers I've met and written about will always be an inspiration to me. Our industry may suffer from a perceived lack of critical mass, it may be hindered by a disparate geography and it may be tarnished by the Dotcom meltdown, but I have no doubt that it will survive and flourish - there's way too much talent out there - and that new vehicles will be found to get the word out!" [Hear, hear! - ED.]

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+++ Canadian Embassy in France Offers E-Learning Assistance
The Canadian Embassy in France is pushing ahead with plans to export Canada's leadership in the E-Learning market. Recent studies have shown that while E-Learning is accepted in North America, only 11 per cent of those surveyed in Europe are using such applications. To help Canadians tap into this growing market, the Trade Section of the Canadian Embassy in France is planning several activities, including a meeting with the Canadian Trade Officer in France at the WEM exhibition show, May 21-24 in Vancouver, BC, and a Canadian presence at le Salon de l'Education / Educatec, November 22-26 in Paris, France. For more information on how you can participate, contact François Gauthé, Commercial Attaché for IT and Communication, Canadian Embassy in France, francois.gauthe@dfait-maeci.gc.ca.
http://www.amb-canada.fr

Return to Table of Contents

+++ Canadian Mining Companies Use Internet to Save Billions
The Internet is being used by an increasing number of Canadian mining companies, a trend that is expected to save the companies billions of dollars. Alcan, Inco, Noranda and Barrick Gold are a few of the members of an international consortium that paid up to US$10 million each to join Quadrem, an online procurement market. Quadrem will help cut costs for explosives, chemicals, bulldozers, tires and computers and other items by automating the buying process. As an example, an online catalogue would allow members to order products from thousands of suppliers from around the world. (Source: The Globe and Mail)
http://www.quadrem.com

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+++ Canadian Entrepreneurs Attempt to Sell Water Online
Never mind squeezing water from a stone. How about selling it online! The Globe and Mail Reports that two Canadians have set up a Web site that will be used to sell water online. In what is being referred to as an "eBay for water," the Waterbank site will act as a brokerage house, connecting water rights, water utilities, springs, geothermal water and bulk water with buyers from around the world. Waterbank stresses that those wishing to sell water must "own valid and merchantable title to any water you hope to sell or lease." The identities of the water sellers remain secret so as to "protect them from environmentalists," according to a quote in The Globe and Mail.
http://www.waterbank.com

Return to Table of Contents

+++ 'Friendly' Manitoba Embraces the Internet
Manitoba's Industry, Trade and Mines Minister MaryAnn Mihychuk has announced an "E-Friendly Manitoba" strategy for the province. Under the new vision, the province will educate and train Manitobans in the use of information and communications technologies, help to attract online business to the province, and improve public access to government services through expanded use of online technology and e-business. "Our strategy places Manitoba in a position to embrace the opportunities of the digital revolution," said Mihychuk. "Our goal is to ensure that Manitobans have the education, skills and opportunities to become effective participants in the digital economy."
http://www.gov.mb.ca/itt/strategy.html

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+++ Liberty Village New Media Center Officially Opens
After months of planning, Toronto's Liberty Village New Media Centre (LVNMC) has been officially launched as a business and marketing hub for the new media industry. The non-profit organization will support over 17,000 full-time new media professionals in promoting local expertise in the new digital economy to the global market. "Liberty Village New Media Centre was created because the new media industry needed a place where it can develop its businesses and promote its work internationally," said Katherine Brown, LVNMC's Executive Director. The LVNMC was established by SMART Toronto, the City of Toronto and York Heritage Properties, in collaboration with many other public and private organizations and companies, including the Government of Ontario's Interactive Digital Media Small Business Growth Fund.
http://www.lvnmc.com

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+++ Canadian Interactive Documentary Wins Hot Docs Award
The Canadian Film Centre has announced that "Tightrope," an interactive documentary produced through the New Media Design Program, has won the Hot Docs Festival's "Hot as Hell: The Cyber Pitch." Tightrope is a suspense-filled interactive documentary that is part film, part game and part documentary. The Canadian Film Centre's New Media Design Programme at Bell h@bitat was created in 1997 as a premiere training facility for the research and development of interactive digital content.
http://www.cdnfilmcentre.com

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+++ MyVideoGames.com Scores Webby Nomination
Toronto's MyVideoGames.com has been nominated for a prestigious Webby Award. The Webby judges have picked 135 Web sites for what are sometimes referred to as "the Oscars of the Internet." MyVideoGames.com has been called "smartly designed, and smartly written" by BBC Online's Webguide and "the thinking gamer's site" by Yahoo Internet Life Magazine. The awards will be announced on July 18, 2001 at a ceremony in San Francisco and Webcast live via the Webby site.
http://www.myvideogames.com

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+++ Seneca College Offers Co-op Recruitment
The Seneca College Faculty of Technology is offering employers the opportunity to recruit co-op students from a wide range of IT, Science, Engineering, Media and Communications programs. Students are available for the fall work term from September 4, 2001 to December 24, 2001, with students from selected IT and Science programs available for an additional 4, 8 or 12 months consecutively. Seneca co-op students are hired on a first- come, first-served basis so those businesses that are interested are encouraged to post positions early to ensure that they have the best selection of candidates from which to choose.
http://careerservices.senecac.on.ca

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Return to Table of Contents

///// CONTENT //////////

+++ Transcontinental Launches Canadian Women's Portal
MochaSofa is a new women's Web site that will feature both original and repositioned content from Transcontinental's print magazines: HomeMaker's, Style at Home, Elle (Canadian edition), and Canadian Living. Transcontinental has hired editorial top gun Kathy English, former Ryerson journalism professor and the founding editor of Canoe's women's section Lifewise, to steer the site. The venture comes hot on the heels of Rogers Media's decision to pull the plug on its women's portal, springboard.ca, just five weeks after its launch. English hopes that superior content and advertising partnerships - in the form of full-page ads in each of Transcontinental's publications for the rest of the year - will give MochaSofa an opportunity to win women's eyeballs and advertiser's favour.
http://www.mochasofa.com

Return to Table of Contents

+++ Ecentricarts Brings Art2Life
An innovative new Web site will merge Canadian art, history and culture with new technology to provide educators with an "integrated approach to education." Toronto's ecentricarts has been selected to create and design Art2Life, a project for the McMichael Canadian Art Collection and the York Region District School Board. The site, which will launch in June 2001, will use art as a tool to help users learn about "broader issues in Canadian culture and society" with content culled from artists, archives, galleries, museums, broadcasters and publishers from across the country.

Return to Table of Contents

+++ New Web Application Stores Patient's Medical Info
Toronto's Ember ec3 has announced the creation of a new Web-based data information system whereby relevant medical and financial information is stored securely on a patient's private home page, and can easily be retrieved and updated online during subsequent visits. The system will be used initially in eight LifeMark Health clinics in Ontario. LifeMark currently has more than 50 physiotherapy, injury rehabilitation and sports-medicine clinics in Canada. "An online application that provides management with information on a real-time basis is quite radical for the health-care industry in North America," said Niall O'Keeffe, senior business analyst at Ember.
http://www.ember.ca/index.asp?ContentId=CRP098

Return to Table of Contents

///// MARKETING //////////

+++ Beer Portal Offers Head-to-Head Hockey Game
If you have the Playoff Hockey Fever but still need more action, Beer.com has the cure. The beer portal has introduced "Kings of the Pond," the world's first online, multi-player hockey game. "Kings" is easy to play, works on a 56K modem and includes everything from body checks, passing, shooting, line changes and, of course, fighting. Players also serve as coaches and can build three custom teams, all of which play in the same league at the same time. Beer.com is calling the game a major milestone for developer Cybergarden and their gaming division.
http://www.beer.com/ca/fg/kop

Return to Table of Contents

+++ Judy Rebick Launches Interactive Online Magazine
Rabble-rousers of the world are being invited to join forces at rabble.ca, a site that plans to use the Internet "in a way it was meant to be used: to connect people, organizations and ideas" in presenting stories that you might not find in your morning paper. Publisher Judy Rebick has created the interactive magazine with an eye on combining the hot energy of activism with the cool eye of journalism. The site will include high profile contributors such as Naomi Klein, Francine Pelletier, Terry Mosher (Aislin), Clifton Joseph and others.
http://www.rabble.ca

Return to Table of Contents

///// DEALS //////////

+++ Microsoft Buys NCompass Labs
The ever-present Microsoft is set to buy Vancouver-based NCompass Labs, developer of Web content management software. Microsoft has said it decided to buy the company because of "the strategic importance of NCompass's software to Microsoft's .NET initiatives." "This is a validation of the Canadian entrepreneurial spirit," Gerri Sinclair, NCompass's chief executive told The National Post. "Our employees are extremely pumped about this opportunity." NCompass currently employs about 150, most of whom are based in Vancouver. (Source: The National Post)
http://www.ncompasslabs.com

Return to Table of Contents

///// FACTS & FIGURES //////////

+++ The Race to Internet Slows for Small Business
The rush for small businesses to embrace the Internet has slowed, according to a survey by SES Canada Research. The survey found that "only 40 per cent of small companies polled had conducted at least one e-commerce transaction in the previous six months." A similar survey six months earlier found that "41 per cent had bought or sold at least one item over the Internet in the previous six months." "The honeymoon is definitely over," Nik Nanos, managing director of SES Canada Research told The Globe and Mail. "Small businesses have been told a lot of promises, but they haven't been shown a lot in terms of profitability." (Source: The Globe and Mail)
http://www.sesresearch.com

Return to Table of Contents

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ NMBA Case Study: Survive and Thrive the Dotcom Meltdown
May 25, 2001 in Toronto, Ontario
The New Media Business Alliance (NMBA) has announced the first in its ongoing series of New Media Entrepreneur Case Study sessions. The series is intended as a forum for owners, managers and interested parties to engage in a peer-to-peer sharing of experience while probing the most pressing issues facing the digital media industry today. This first Case Study features presenter Julie King, founder and publisher of CanadaOne.com. Attendees to this session will gain insight into the inner workings of a digital media success story, discover emerging models for sales and distribution of digital content, learn how to avoid some of the pitfalls facing new media companies today, and network and gain from the experience of others. For more information, email rsvp@nmba.ca.

Return to Table of Contents

+++ Canadian New Media Awards Reception
May 28, 2001 in Toronto, Ontario
Meet people who actually understand what you do for a living ... unlike your parents! Tickets to the industry schmooze-fest to end all schmooze-fests can be purchased through Ticketmaster for $25 (plus service charges) or $15 (plus service charges) for students. Call Ticketmaster at (416) 870-8000 or visit the Canadian New Media Awards Web site for details.
http://www.cnma.ca

The Canadian New Media Awards would not have been possible without the support of the following sponsors:

A Presenting Partner of the 2001 Canadian New Media Awards, CBC.CA is the CBC's award-winning Web site, and the gateway to the online services offered by the CBC. With more than 250,000 pages of content, CBC.CA offers local, national and international news, business, sports, weather, entertainment, consumer affairs, an ad-free kids' site, a CBC on-air guide and more. Now, after more than 60 years of telling Canadian stories, CBC is proud to be one of the top Canadian online services. To learn more visit:
http://www.cbc.ca

A Gold Sponsor of the Awards, Sheridan College is at the forefront in providing advanced technology education in computer animation, multimedia, telecommunications, film and television, and broadcast journalism. Founded in 1967, Sheridan has also earned a reputation for excellence in a wide range of subject areas, including business, crafts and design, early childhood education, sports injury management and music theatre. In September, 2000 Sheridan opened the Sheridan Centre for Animation & Emerging Technologies, which houses 10 dynamic programs in digital media content creation and telecommunications. Visit the Sheridan College Web site for more information:
http://www.sheridanc.on.ca

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Return to Table of Contents

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[-- THE SWEET & BITTER BYTE: AN INTERACTIVE OPINION --]

+++ Meet the New Apologists

By Kate Baggott
kbaggott@delvinia.com

The Internet industry used to be famous for its continual invention of fresh jargon to replace its own terms as quickly as they grew stale from overuse. Now the former gurus of the jargon-spewing set sound like the mythical old fogies sitting around the stove in the general store of our industry. "Those days are over," is today's new catchphrase.

Naturally, they mean the days of having money to burn, of buying beautiful office furniture and top-of-the-line development boxes, and of yearly trips to Maui for the whole company are over. They mean that the days of youthful excitement and inexperience are over. I call them the New Apologists, and I worry that they may throw out the real progress our industry has contributed to the workforce when they toss out the cappuccino machine and office pool table.

Real progress came in the widespread adoption of flex time and job sharing, the networks that enabled people to work off-site some or all of the time, and on-site wellness initiatives. These were real steps toward building healthier, more productive and more equitable work environments. When we were cultivating a sense of possibility through our use of progressive technologies, we also put into place some very progressive thinking.

The rhetoric of the digital revolution got us on board by showing us the ways we could make the world a better place: the environmental legacy we would produce while moving toward a paperless office; the connected world that would equal access to resources; the opportunity to really believe in the concept of meritocracy. It may have been naïve, but it was not stupid.

Financial desperation has quite possibly put the breaks on the development of progressive technologies, and it is my fear that progressive thinking could be stamped out too. Tech stocks might be headed for an ethical low.

Look at some of the ideas being discussed as a way to revive the advertising model for content Web sites. The ability of the tobacco industry is being "terribly restricted in other media," wrote Dana Blakenhorn in his column at ClickZ.com, an industry information source for content workers. "Can dot smoke save the dot com?" Just imagine your kids checking out a Sailor Moon or a Pokemon Web site only to meet the Joe Camel many of us have tried to make extinct. Is that the networked society you wanted to help create?

The days of deciding what we want to create are anything but over. Those days are what we have to commit to every day.

/////
Kate Baggott is a Toronto-based technology writer and Senior Interactive Specialist for interactive brand solutions firm Delvinia. The statements and opinions expressed in her column are solely those of the author and not Delvinia, BitStream's publisher, its affiliates or advertisers.

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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a free e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide http://www.multimediator.com. Send your multimedia industry news and information to: bitstream@multimediator.com
(Please do NOT send attachments.)

If you contact companies or individuals mentioned here, please tell them you saw them in MultiMediator's BitStream.

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Copyright 2001 MultiMediator. All rights reserved. "BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No Canadian portals were harmed in the making of this newsletter.

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