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MultiMediator's BitStream - ISSUE #43
[-- June 29, 2001 --]
The Newsletter of Canada's Multimedia Guide
http://www.multimediator.com
bitstream@multimediator.com
Publisher: MultiMediator - Editor: James Porteous

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"Canada is falling behind in the development of interactive content. As a result, we remain vulnerable to the entry of foreign competition to satisfy growing consumer demand."
- Adam Froman, President of Delvinia, on the harsh realities of broadband content development in Canada

THIS ISSUE'S STREAM:

[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////
+++ Primitive Entertainment Wins Twice at Banff
+++ Modem Media Retained by Swiss Chocolate Company
+++ Delvinia's Email Marketing Success Leads to R.O.M.E.
+++ Lunny Sets Sights Beyond 2000
+++ DigitalEve Canada Seeks Another East Coast Connection
+++ CIFVF Announces New Developers' Mentoring Program
+++ Silicon Alley Still Open for Business

///// CONTENT //////////
+++ New Report Says Broadband Content R&D a Must
+++ Rogers to Offer Triple Play
+++ Ottawa Firm to Bring U.S. Papers Online
+++ Air Canada Flight Info Now Wireless
+++ New Car Database Created in BC
+++ New Report on Digital TV and Internet Video

///// INFRASTRUCTURE //////////
+++ National Internet Connection Would Cost $4 Billion
+++ Simcoe County Plans for Broadband Boom
+++ Elysium Squeezes Even More Signals Through Phone Lines

///// MARKETING //////////
+++ Guide to Advertising Online is Now Available
+++ Blast Radius Behind New Nintendo Web Site
+++ Canadian Tire Loses Domain Name Battle

///// DEALS //////////
+++ Telus to Acquire Canadian PSINet Operation
+++ Newfoundland Company Gains Access to German Market
+++ Sector Communications to Acquire EnterVision

///// FACTS & FIGURES //////////
+++ Billions Said to Have No Interest in Online Culture

[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ 2001 Canadian New Media Awards Webcast
+++ Convergence: iTV and Beyond

[-- GEEKER'S CORNER: GUEST COLUMN --]

+++ How to Work with a Head-hunter

Return to Table of Contents

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////

+++ Primitive Entertainment Wins Twice at Banff
Toronto's Primitive Entertainment has won first prize in the CyberPitch New Media pitching competition at the 22nd annual Banff Television Festival. The winning item was entitled Rezonation, which "converges television, Web and wireless applications to tell the story of the Canada / U.S. border, blending the genres of travel, discovery, history and biography." The CyberPitch award is worth $10,000 in development financing from the Bell New Media Fund. Primitive Entertainment also took the Silver Prize in the CTV Canadian Documentary pitching competition for Teen Invasion: How Teens Came to Dominate World Culture. That prize is worth $30,000 in development funding from CTV.
http://www.primitive.net

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+++ Modem Media Retained by Swiss Chocolate Company
Modem Media of Toronto has been retained by one of the world's leading manufacturers of premium quality chocolate, Lindt & Sprungli of Switzerland, as its e-commerce strategic partner and digital agency of record. Modem Media will provide end-to-end solutions for Lindt & Sprungli, from infrastructure acquisition and integration, creative conceptual development and design, through to content development and final Web site build. "Our mandate will be to fuse together our customer relationship insights with today's Internet technology to deliver the finest online shopping experience for Lindt's customers," said Connie O'Brien, Vice President and Managing Director of Modem Media Canada.
http://www.modemmedia.com

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+++ Delvinia's Email Marketing Success Leads to R.O.M.E.
Toronto-based Delvinia has unveiled a new email marketing service line developed as a result of the amazing success the firm has had doing email marketing for clients such as Harlequin Enterprises. Having successfully managed the creation and deployment of over 60 million email messages, Delvinia developed R.O.M.E. (Results-Oriented Marketing Email) to provide advertisers with a complete, end-to-end email marketing solution that is targeted, measurable, cost-effective, and results-oriented. "By following a rigorous process that is focused on your bottom line, R.O.M.E. helps you achieve your objectives in the most economical and effective manner," said Adam Froman, Delvinia's President.
http://www.delvinia.com/rome.html

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+++ Lunny Sets Sights Beyond 2000
Vancouver's Lunny Communications is wrapping up work on new video and interactive exhibits for the new Edmonton Space and Science Centre. Vision Beyond 2000 is a $14 million expansion that will feature hundreds of hands-on activities, more than a dozen video and interactive exhibits and more, all produced by Lunny. The updated Edmonton Space and Science Centre will open in two phases, with Lunny's exhibit for the Environment, Forensics, and Health Gallery ready for a grand public opening on July 1 and the new Space Gallery prepared for an onslaught of visitor exploration in August.
http://www.lunny.com

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+++ DigitalEve Canada Seeks Another East Coast Connection
Women's networking association DigitalEve Canada is looking to add a new Maritime chapter to its 11 existing chapters across Canada. If you are based in the Maritimes other than Nova Scotia (and if you are in Nova Scotia, please visit
http://www.digitalevenovascotia.com and are interested in forming a chapter of DigitalEve, please contact Jennifer Evans at jen@digitaleve.org.
http://www.digitalevecanada.com

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+++ CIFVF Announces New Developers' Mentoring Program
In accordance with the mandate of the Canadian Independent Film & Video Fund (CIFVF) to provide support for the early careers of film/video producers and new media developers, the New Producers'/Developers' On-line Mentoring Program is a pilot program that provides on-line mentoring to selected producers and developers. The program is open to new producers or developers who are first-time applicants to the CIFVF. Eligible producers may apply for the On-line Mentoring Program by sending a letter of application to the CIFVF by July 3, 2001. Those approved for the program will be entitled to two days of assistance from an On-Line Mentor assigned by the CIFVF. Additional information is available by calling the CIFVF office toll-free at 1-888-386-5555.
http://www.cifvf.ca

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+++ Silicon Alley Still Open for Business
Management consultant Ray Belanger and six Toronto companies recently made a fact-finding mission to New York's Silicon Alley and have returned with some interesting observations. Most agreed that while the industry is in contraction, this might actually be good for business. "The tourists have all gone home," said one observer. It was also noted that the Alley is still open for business and, most importantly to Canadian companies, New Yorkers don't care about your point of origin just so long as you have a good deal. The pervasive theme was that in today's market a good deal is one that can support two or three revenue streams.

Return to Table of Contents

///// CONTENT //////////

+++ New Report Says Broadband Content R&D a Must
A provocative new report says the success of Canada's broadband content industry hinges on thinking of content development as research and development (R&D). The report, "Filling the Pipe: Stimulating Canada's Broadband Content Industry Through R&D," funded by CANARIE and produced by Delvinia, addresses the state of broadband content development in Canada and the needs of the stakeholders within the industry. "Filling the Pipe" reveals the sometimes harsh realities of broadband content development in Canada, both the barriers and the opportunities to growth. It also proposes a concrete set of recommendations that would address these issues. "Canada should be a leader in this area, but today there are few mechanisms that allow Canada's interactive media brain trust to explore innovative uses of broadband," said Susan Baldwin, Senior Director, Operations, CANARIE.

Return to Table of Contents

+++ Rogers to Offer Triple Play
Rogers Cable has announced plans for a new service it says will combine video (television set), data (high speed Internet access and phone service) and voice (radios and stereo systems). The technology, said to be the first of its kind in North America, will allow the features of one component to be available on the other. "This is convergence at its best," said Rogers Cable President and CEO John Tory, "combining a number of existing communication and entertainment devices and allowing them to be used where the customer is, not where the device is physically located in the home."
http://www.rogers.ca

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+++ Ottawa Firm to Bring U.S. Papers Online
A small Ottawa company called Cold North Wind is teaming up with the National Newspaper Association (NNA) in a deal that will see the company store more than 300 years' worth of information. Cold North Wind digitizes newspapers so that they can be searched and viewed over the Internet. This deal will see the company digitize microfilmed editions of 3,600 NNA-member newspapers, bringing up to 500 million newspapers to the Internet. The data will be stored at Cold North's downtown Ottawa offices. "Our search engine will allow historians, journalists, researchers, sports writers, grad students and even school children to search centuries of daily life as it was represented in home town newspapers," Cold North chief executive Bob Huggins said this week. "This will be the next wave of content on the Web." (Source: The Ottawa Citizen)
http://www.americaschronicles.com

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+++ Air Canada Flight Info Now Wireless
Air Canada and Sympatico-Lycos have joined forces to provide airline flight and schedule information via Web- enabled wireless phones. The service has been designed to provide users with current information on Air Canada and Air Canada Regional flights, including departure and arrival times and delays. The information will be made available through a variety of mobile phone services, including Bell Mobility, Rogers AT&T Wireless and Telus Mobility.
http://www.aircanada.ca

Return to Table of Contents

+++ New Car Database Created in BC
CanWest Interactive and the British Columbia Auto Dealers Association (BCADA) have joined forces to create a new database and information collection system about cars for sale in the province. The new venture will "produce the most comprehensive source of automobile information for the business-to-consumer as well as business-to-business markets." "We are excited about giving car buyers a one-stop source to locate vehicles and find automotive information," said Moray Keith, Chairman of the Board, BCADA.

Return to Table of Contents

+++ New Report on Digital TV and Internet Video
A new Decima report on digital TV channels & Internet video is now available. The report is entitled "Next Generation Television: Consumer Interest in New Digital Television Channels & Internet-Delivered Video." The data were compiled by Decima Research from two national polls conducted earlier this year. The Table of Contents for the report is available online and those interested can also order a copy of the report via the link below.
http://www.decima.ca/publishing/members/NextGenTV.asp

Return to Table of Contents

///// INFRASTRUCTURE //////////

+++ National Internet Connection Would Cost $4 Billion
The federal government's promise to provide high-speed Internet access throughout Canada by 2004 would cost at least $4 billion, according to a new report. And that would only buy a no frills version at the low end of what might be considered "high speed." Industry Minister Brian Tobin has said the price tag it too high and is now suggesting that about half that amount would be spent to provide high- speed access to public institutions such as libraries and hospitals in about 6,000 communities. (Source: The Globe and Mail)
http://broadband.ic.gc.ca

Return to Table of Contents

+++ Simcoe County Plans for Broadband Boom
Ontario's Simcoe Country has begun building a $12 million high-speed broadband network that it expects will allow for virtual town halls and telemedicine services to be made available to 16 municipalities. The non-profit co-operative, called the Simcoe Community Access Network (SCAN) has picked Cygnal Technologies to build the fibre- optic backbone over the next year that will connect 50 sites, including schools, libraries, hospitals, government facilities and local businesses. (Source: ITBusiness.ca)
http://www.itbusiness.ca/index.asp?theaction=61&sid=45004

Return to Table of Contents

+++ Elysium Squeezes Even More Signals Through Phone Lines
Elysium Broadband of Richmond Hill is looking for additional financing to enable further development of a series of devices that it says can "squeeze up to five digital TV signals and Web service through the narrow copper wires traditionally used for telephone services." The system is already in use in a downtown Toronto apartment building, in which 15 households can receive "digital signals on up to five TV sets each and receive Internet service that is said to be faster than Bell Canada's Sympatico high-speed service," all via copper phone lines. (Source: The National Post)
http://www.elysiumbroadband.com

Return to Table of Contents

///// MARKETING //////////

+++ Guide to Advertising Online is Now Available
Canada's Competition Bureau has released a Compliance Guide for online advertisers. The Guide is entitled Staying On- side While Advertising Online. The Bureau is responsible for policing false and misleading advertising and deceptive marketing practices. The Guide is available via the link below.
http://strategis.ic.gc.ca/SSI/ct/internet_e.pdf

Return to Table of Contents

+++ Blast Radius Behind New Nintendo Web Site
Videogame powerhouse Nintendo of America has launched a new Nintendo.com Web site developed by Blast Radius, which integrates Blast Radius' content management system. The system easily supports the details for up to 650 games. Nintendo's goal in redeveloping the site was to focus on its most popular element: game play information. "Blast Radius delivered the technology and Internet expertise needed to create a site that provides game play information efficiently," said Dan Owsen, online manager for Nintendo of America.
http://www.nintendo.com

Return to Table of Contents

+++ Canadian Tire Loses Domain Name Battle
Canadian Tire has lost its bid to have the domain name "crappytire.com" transferred to the company. The domain is currently owned by Mick McFadden. Canadian Tire failed in its attempt to prove that crappytire.com was identical or similar to its other trademarks.

Return to Table of Contents

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Return to Table of Contents

///// DEALS //////////

+++ Telus to Acquire Canadian PSINet Operation
In a bold move designed to boost its ability to offer national business Internet services, Telus has signed a letter of intent to acquire the Canadian component of Internet service provider PSINet. The company has 275 employees in Canada and serves most major markets in the country. "The strong data and IP skills of the PSINet employees and the company's impressive customer base are consistent with TELUS' strategic growth initiatives," said Jim Peters, executive vice-president of TELUS Corporate Development.
http://www.telus.com

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+++ Newfoundland Company Gains Access to German Market
Design Base of St. John's has formed a strategic partnership with BoST Interactive of Cologne, Germany, thereby "allowing both companies to gain access into their respective markets and broaden the number of services that they are able to offer." As a part of this agreement, the two companies will provide localized strategy development so as to assist clients in accessing foreign markets.
http://www.design-base.com

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+++ Sector Communications to Acquire EnterVision
Sector Communications of Los Angeles has announced that they have signed a letter of intent to acquire all of the EnterVision Broadcast Product Line computer software and hardware. EnterVision is part of Montreal's BEE Multimedia group, known for its streaming media products.
http://www.entervision.com

Return to Table of Contents

///// FACTS & FIGURES //////////

+++ Billions Said to Have No Interest in Online Culture
The Internet may still be growing by leaps and bounds, but there are reportedly billions of people around the world who are not surfing. And they are not surfing by choice, according to a new survey from Ipsos-Reid. The number one reason for not joining the craze: 40 per cent of those not on the Internet said it is because they have no need to. The lack of a computer keeps another 33 per cent offline while another 25 per cent said they lacked interest. The survey further reveals that only about six per cent of the world's six billion people are on the Internet.
http://www.ipsos-reid.com

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ 2001 Canadian New Media Awards Webcast
June 4, 2001 to September 4, 2001 in cyberspace
Find out what a bad-tempered ball of snot and a talking willy have to say about the Canadian new media industry. That's right, the Webcast of the 2001 Canadian New Media Awards is now available! Join puppet hosts Warren Chester Grog, Gidian, the Vulture Capitalist and others as they poke fun at the Canadian new media industry and its economic ups-and-downs. Between roasting the industry and ridiculing audience members, the wise-cracking emcees find a few moments to recognize 12 talented award winners. The Webcast, photographs of the ceremony, and profiles of the winners are all available at the Canadian New Media Awards Web site.
http://www.cnma.ca

The Canadian New Media Awards would like to thank two of its Silver Sponsors, Adobe Systems Incorporated and the Ministry of Energy, Science and Technology:

Founded in 1982, Adobe Systems Incorporated builds award- winning software solutions for Network Publishing, including Web, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, California, Adobe is the second largest PC software company in the U.S., with annual revenues exceeding $1 billion. For more information about Adobe, please visit:
http://www.adobe.com

The Ministry of Energy, Science and Technology, which was created in October 1997, leads policy development and co-ordinates Ontario's science and technology programs to position the province as a leading jurisdiction for research, development and innovation. For more information, please visit:
http://www.est.gov.on.ca

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+++ Convergence: iTV and Beyond
August 13-14, 2001 in Toronto, Ontario
Convergence: iTV and Beyond has been specifically designed to help the media executive become informed about current developments in this field as well as investigate and evaluate the different directions you could take on this new frontier. For more information, phone 416-408-2300 Ext. 495 or visit:
http://www.convergence-tv.com

Return to Table of Contents

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[-- GEEKER'S CORNER: GUEST COLUMN --]

+++ How to Work with a Head-hunter

By Al (Iggy) Pitt
al@pixelscout.com

In case Mel Lastman reads BitStream, I think I'll explain what we mean by "Head-hunter." A Head-hunter is a professional consultant that helps companies find candidates for positions that they need filled and helps both the candidate and the employer go through the placement process. There are two kinds of Head-hunters, Contingency and Retainer. Retainer consultants take a percentage of their fee up-front and work on assignments in an exclusive manner. They tend to work on executive placements only. Contingency agencies only get paid if you hire someone that they represented to you and they work on any type of assignment.

Head-hunters can be an important facet of your HR recruitment strategy, so it is worth taking the time to understand how to work with them effectively. The most important thing in dealing with a Head-hunter is for both sides to have a clear set of expectations. Make sure that you know how much they will charge you, whether or not they offer a guarantee and if they do, what are the terms of their guarantees.

Make sure that they understand exactly what your specifications are. This starts with, but does not end with, a clear and detailed job description. A job description should list the skills that are necessary to do the job, the amount of experience you want the person to have and the day-to-day responsibilities of the job. If you are not sure that your job description is detailed enough ask the Head-hunter what other information they need.

In addition to the job description you need to speak with the Head-hunter about the environment that you have and the kind of people that are on the team this person will work with. The more information the Head-hunter has the more detailed their search can be. The idea is to spend time up- front making sure there is a good understanding of your needs so that time is not wasted later on.

Confirm with the placement consultant that your salary range is competitive. Head-hunters deal with a number of position and will often have a very good general sense of whether or not your salary is close to the market rate or not.

When the interviewing process has begun make it clear to the Head-hunter that you expect them to do more than just hand you a resume. Question them about what they know about an applicant.

Work with the Head-hunter throughout the whole hiring process. Make them the only point of contact between yourself and the candidate. Make sure they do reference checking if that is part of your process. Have them present the offer to the successful candidate and if the person is employed make sure they help the candidate resign and check to make sure the person hasn't changed their mind due to cold feet. Head-hunters do these activities everyday and they become quite proficient at them so use their talents - you are paying for them after all.
--
Al (Iggy) Pitt is the President of MultiMediator PixelScout, a recruiting company that focuses entirely on new media. PixelScout combines Web-based resources, the skills of new media savvy professional recruiters and the technical and industry knowledge of MultiMediator. For more information, call 416-410-7704, email info@pixelscout.com or surf http://www.pixelscout.com.

Return to Table of Contents

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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a free e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide (http://www.multimediator.com). Send your multimedia industry news and information to: bitstream@multimediator.com (Please do NOT send attachments.)

If you contact companies or individuals mentioned here, please tell them you saw them in MultiMediator's BitStream. Missed an issue? Visit the BitStream Archives:
http://www.multimediator.com/bitstream/archive.shtml

Reach thousands of Canadian Interactive professionals with just one buy! Advertise in MultiMediator's BitStream. It's fast, easy, and effective! For rates please contact 1-888-299-0993 Ext. 100 or sales@multimediator.com.

Copyright 2001 MultiMediator. All rights reserved. "BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No Canadian tires (crappy or otherwise) were harmed in the making of this newsletter.

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