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BitStream Newsletter

MultiMediator's BitStream - ISSUE #48
[-- March 14, 2002 --]
The Newsletter of Canada's Multimedia Guide
http://www.multimediator.com
bitstream@multimediator.com
Editor-in-Chief: Amy Sullivan
Writer-Editor: James Porteous

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"When the only tool you have is a hammer, every problem begins to resemble a nail."

- Abraham Maslow

THIS ISSUE'S STREAM:

[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////
+++ Last Call for 2002 Canadian New Media Awards Nominations!
+++ Rating North America's Least Expensive High-Tech Cities
+++ Rogers Goes Hunting for Bandwidth Hogs
+++ Canadians Go Online for Drugs

///// CONTENT //////////
+++ New Funding from Canadian Heritage
+++ Will Virtual Reality Replace Cadavers?

///// MARKETING //////////
+++ Grocery Gateway Adds New Products

///// INFRASTRUCTURE //////////
+++ CANARIE Part of Next-Generation Internet
+++ Alberta Creates SuperNet Broadband

///// DEALS //////////
+++ VisualFrenzy Scores Online Video Deal

///// FACTS & FIGURES //////////
+++ Canadian Data Market Continues to Grow

///// LATEST LINGO //////////
+++ Have you Been Up-tilted Recently?

[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ The 4th Dimension: Genesthetics
+++ Information Highways 2002 Workshops
+++ Internet Marketing Strategists
+++ Canadian New Media Awards

[-- GEEKERS' CORNER: EDITORIAL --]

+++ Gremlin in the Machine?

Return to Table of Contents

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////

+++ Last Call for 2002 Canadian New Media Awards Nominations!
The nomination period for the 2002 Canadian New Media Awards is drawing to a close. Have you submitted a nomination yet? There's no need to be shy! Let the world know about your amazing achievements and those of your friends and colleagues. The organizers of the Canadian New Media Awards especially want to hear about nominees for categories such as Lifetime Achievement, Graduate of the Year, Employer of the Year, Volunteer of the Year, and Programmer of the Year. A nomination form and full explanation of each of the award categories is available at the Canadian New Media Awards Web site located at http://www.cnma.ca. Nominations close March 18, 2002 at 4:00 PM EST, so submit a nomination today!
http://www.cnma.ca/nom_form.html

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+++ Rating North America's Least Expensive High-Tech Cities
Which North American city would you guess would rate as the least expensive to run a high-tech business? According to a survey by US research firm Boyd Co., the top prize goes to Calgary. With an estimated annual business cost of USD $27.7, Calgary topped the next best, Ottawa ($30.4 million) and Toronto ($31.6 million). These three centres were cheaper than all of the 16 US cities in the survey, with Baltimore rated as the least-expensive US city at $34.4 million per year. The most expensive US city was, naturally, San Francisco at $43 million annually. (Source: Silicon Valley North)
http://www.siliconvalleynorth.com

Return to Table of Contents

+++ Rogers Goes Hunting for Bandwidth Hogs
After many months of sporadic email service, some of Rogers Cable customers may have found themselves pining for the good old days of empty mailboxes. In its fervor to seek out "high speed Internet hogs" Rogers recently sent out email notices threatening to disconnect thousands of legitimate users. The emails, according to the Toronto Star, were sent to anyone "suspected of running servers on their computers." Rogers now claims that one per cent of its high speed customers are responsible for up to 30 per cent of its traffic and conceded that the "wording of that email left something to be desired." (Source: Toronto Star)
http://www.rogers.com/english/corporate/press/press_releases.html

Return to Table of Contents

+++ Canadians Go Online for Drugs
A Globe and Mail-CTV investigation has revealed that Canadians can buy a vast array of medical drugs online with &qout;virtual impunity." The drugs, including "human growth hormone, steroids, narcotic painkillers, sleeping pills, antidepressants, antibiotics, weight-loss pills, cancer treatments, Viagra, birth control pills and acne medication" were purchased online by reporters. The items were then delivered to Canada via mail. Even items deemed illegal in Canada were easily accessible. (Source: The Globe and Mail)

Return to Table of Contents

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Return to Table of Contents

///// CONTENT //////////

+++ New Funding from Canadian Heritage
Canadian Heritage has launched a series of initiatives over the past two years to encourage the development of Canadian cultural content on the Internet, including the Partnerships Fund and the Canadian Memory Fund. These two programs, along with many others, made up the Canadian Digital Cultural Content Initiative (CDCCI). Toronto-based interactive brand solutions firm Delvinia Inc. is currently in the midst of holding industry briefings across the country on behalf of Canadian Heritage to provide the industry with information on the Canadian Culture Online Program. Cities where briefings are taking place throughout March include Toronto, Moncton, Halifax, Winnipeg, Edmonton, Vancouver and Montreal. The presentations, delivered by Ren Bouchard, Director General, New Media Content, Canadian Heritage, provide information on how these funds will be used to increase Canadian culture online. For a copy of Mr. Bouchard's presentation, click on the link below:
http://www.delvinia.com/ccop.html

Return to Table of Contents

+++ Will Virtual Reality Replace Cadavers?
An odd question, to be sure, but the answer may well be... yes. According to an article in The Globe and Mail, the University of Calgary's 3D models of cells and organisms could one day preclude the use of cadavers and lab animals for research and training. The $6 million facility - known officially as Sun Center of Excellence for Visual Genomics - "uses Java 3D technology to project realistic images on the walls of a cubic room, which measures 2.5 metres on all sides, known by its trademark name, the CAVE." CAVE was designed by Fakespace Systems of Kitchener, Ontario. (Source: The Globe and Mail)
http://www.fp.ucalgary.ca/unicomm/news/Feb_02/genomics.htm

Return to Table of Contents

///// MARKETING //////////

+++ Grocery Gateway Adds New Products
First they offered milk, bread and eggs at 1950s prices. Then they outdid Warhol by offering Campbell's Tomato Soup for only 9 cents. Now the popular and award-winning online food retailer is selling and delivering alcoholic beverages. So far the list includes a variety of domestic and imported wines, beers, spirits and aperitifs. The LCBO products can only be delivered Tuesday through Saturday, during LCBO retail hours of operation and an $8 delivery fee is applied to all orders. To quote Grocery Gateway's tagline, now this is progress.
http://www.grocerygateway.com

Return to Table of Contents

///// INFRASTRUCTURE //////////

+++ CANARIE Part of Next-Generation Internet
Industry leaders recently announced the formation of the Global Terabit Research Network (GTRN) an international partnership charged with establishing a "a true world-wide next generation Internet to interconnect national and multinational high speed research and education networks." The partnership will include Internet2 in the US and CANAIRE in Canada, along with partners in Europe and the Asia Pacific. Global availability of services such as quality of service, multicast and IPv6 are an important prerequisite for a truly converged and scalable global research network," said Andrew Bjerring, President and CEO of CANARIE. (Source: CAnet-3-NEWS)
http://www.indiana.edu/~gtrn

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+++ Alberta Creates SuperNet Broadband
It is a rare combination of government and private industry joining forces for the common good of everyone. Alberta's SuperNet will one day see broadband Internet access made available to "every hospital, library, school, and provincial government office in Alberta - some 4,700 facilities in 422 communities." It will also allow ISPs to effectively tap into the network, thereby allowing them to offer remote areas affordable high-speed Internet access. It is expected that the massive network should be operational in about three years. (Source: Cisco IQ)
http://business.cisco.com/app/tree.taf?asset_id=83016

Return to Table of Contents

///// DEALS //////////

+++ VisualFrenzy Scores Online Video Deal
Toronto's VisualFrenzy Media, a provider of streaming marketing videos to the lodging industry, has announced a new milestone with MeriStar, the largest independent hotel management company in the US. VisualFrenzy will produce and distribute streaming marketing videos for more than half of MeriStar's 120 full-service properties, including Sheraton, Hilton, and Marriott properties throughout North America. "The 50 percent penetration milestone with MeriStar is indicative of the increasing importance of streaming videos as a hotel marketing tool and of the value of VisualFrenzy's product and service offering," said Hugh Agro, president and CEO of VisualFrenzy
http://visualfrenzy.com/cgi-bin/dynamic?page=press03042002

Return to Table of Contents

///// FACTS & FIGURES //////////

+++ Canadian Data Market Continues to Grow
Convergence Consulting has released its latest survey of the Canadian market entitled The Canadian Data/Internet Market report. The study shows that the market for access grew by 17 per cent in 2001, a rate that they expect will be duplicated both this year and next. The study also found that residential high-speed Internet access continues to make strong revenue gains and also concluded that although Internet dial accounts will continue to decline, the failure of free Internet access should slow such losses. (Source: Convergence Consulting)
http://www.convergenceonline.com/report1.html

Return to Table of Contents

///// LATEST LINGO //////////

+++ Have you Been Up-tilted Recently?
British workers, much like workers everywhere, are finding very little to cheer about in their new year pay packets. But many are finding themselves the proud owners of bigger job titles in lieu of bigger pay cheques. Called 'up-titling,' a receptionist becomes "Head of Verbal Telecommunications" and a window cleaner would become "Optical Illuminator Enhancer." (Source: REUTERS)

Return to Table of Contents

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ The 4th Dimension: Genesthetics
March 20, 2002 in Toronto, ON
DEsign Exchange
The Canadian Film Centre's Interactive Arena presents Joe Davis who will discuss his latest projects in the field of genesthetics.
http://www.interactivearena.ca

Return to Table of Contents

+++ +++ Information Highways 2002 Workshops
March 25-27, 2002 in Toronto, ON
These free workshops are about the complex business of delivering dynamic content that creates real value for knowledge workers and their enterprises.
http://www.informationhighways.net/conf/2002/workshops.html

Return to Table of Contents

+++ Internet Marketing Strategists
April 2-4, 2002 in Vancouver, BC
The fifth International Internet Marketing Conference will discuss ways businesses and entrepreneurs can build their brand and sales through the Web.
http://www.internetmarketingconference.com

Return to Table of Contents

+++ Canadian New Media Awards
May 27, 2002 in Toronto, ON
Bluma Appel Theatre, Saint Lawrence Centre
The nomination period for the 2002 Canadian New Media Awards has almost ended! Visit the Web site to nominate your colleagues, friends and even yourself for any of 12 categories!
http://www.cnma.ca

The Canadian New Media Awards would like to thank two of its Bronze Sponsors, Macromedia and RBC Royal Bank:

Macromedia's mission is to make the development of dynamic content more efficient, more affordable, and more accessible to millions of customers. With products that range from Web development and graphics creation to server software that powers innovative Internet businesses, Macromedia enables its customers to realize what the Web can be. For more information about Macromedia, please visit:
http://www.macromedia.ca

RBC Royal Bank is the leading financial institution serving the needs of Canadian film, television and digital media producers. Services include production financing, tax credit financing, equipment loans/leases, foreign exchange and interest rate management, and investment and cash management services. In addition, RBC Financial Group offers a full range of media and entertainment financing products including asset based lending, subordinated debt, venture capital and investment banking. To learn more email kbi.media@rbc.com or visit the RBC Royal Bank Web site at:
http://www.rbcroyalbank.com/kbi

Return to Table of Contents

************ Please Support Our Advertisers ***************
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************ Please Support Our Advertisers ***************

Return to Table of Contents

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[-- GEEKERS' CORNER: EDITORIAL --]

+++ Gremlin In the Machine?

By Bart Steward
bsteward@delvinia.com

What's that you say? Computer problems got you down? You've run your anti-virus software, come up clean and your PCs still flaking out on you?

It might be Gremlins.

Yeah, that's right, I said Gremlins. They have names too, like VX2, Aureate and TSADBOT. See, Gremlins. I told you so.

Actually, those "gremlins" are really a handful of the sixty or so spyware programs currently being tracked by Lavasoft. More on them later.

I first picked up on the buzz around spyware about a year ago. A friend complained to me that his new thousand MHz PC was acting strangely. After a little sleuthing and some help from a program called Ad-Aware, I tracked the problem to 126 spyware components installed on his computer. After picking my jaw up off the floor, I used Ad-aware to delete the offending bits. His computer now runs fine.

Over the last six months I've lost track of how many computers I've ruthlessly blasted Gremlins from. Bang, bang! Die you scum-sucking little beasts!

I recently started asking myself why the problem has begun escalating so quickly. A year ago, the problem wasn't nearly so prevalent. As it turns out, the answer is quite simple: money.

Last year when the economy started circling the drain, various software developers began searching for new ways to bolster their faltering revenues. The idea is simple. You install their software free of charge in exchange for allowing them to track you online. They then, of course, sell the information to the highest bidder.

What's that you say? You never agreed to be shadowed through cyberspace? Actually, you did. Read the fine print in your license agreements. Under the cryptic legalese, behind the technical jargon, it turns out that you gave Big Brother permission to sneak a peek.

More often than not, spyware components are installed under a veil of misdirection and confusing half-truths. In the case of one spyware program, which up until a few months ago was being installed alongside a popular file sharing program, Web-based forms were being indiscriminately scanned and transmitted back to the spyware developer. This included everything from online banking forms, stock sites and e-commerce forms. Credit cards included. Even emails sent using popular Web-based services such as Hotmail were subject to prying eyes. The developer of this particular little bundle of joy failed to mention these minor details in their license agreement.

According to Lavasoft's Tom Wilson, the problem is on the rise. Over the past six months they've seen a substantial increase in the number of inquiries by both individuals and companies regarding their software. Downloads of their freely distributed Ad-Aware program have now topped the three million mark. If you don't already have it, get it at http://www.lavasoftusa.com. For the record, it won't spy on you.

Victims of this disreputable practice aren't just the little guys searching for MP3s. Software vendors have begun reporting increases in support calls ultimately due to spyware clogging up their customers' computers. And if you wonder where the anti-virus guys are in all this, they consider the spyware issue to be an "unfair business practice." Don't look for any help out of that corner.

For my part, I must admit I've probably played a part in helping to create this problem. Like millions of other software hounds I'm not always willing to pay if I know somebody else is giving it away for free. Gimmie, gimmie, gimmie! Perhaps there's an old lesson to be found in this new hi-tech space. Buyer beware, you get what you pay for.

For more detailed information on spyware, check out the following sites:

http://www.lavasoftusa.com
http://www.wilders.org
http://www.thiefware.com

/////
Bart Steward is Vice President of Production of interactive brand solutions firm Delvinia Inc. The statements and opinions expressed in this column are solely those of the author and not BitStream's publisher, its affiliates or advertisers.

Return to Table of Contents

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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a free e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide
http://www.multimediator.com

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Copyright 2002 MultiMediator. All rights reserved.

"BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No spyware components were installed in the making of this newsletter.

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