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BitStream Newsletter

MultiMediator's BitStream - ISSUE #52
[-- May 8, 2002 --]
The Newsletter of Canada's Multimedia Guide
http://www.multimediator.com
bitstream@multimediator.com
Editor-in-Chief: Amy Sullivan
Writer-Editor: James Porteous

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"Get your feet off my desk, get out of here, you stink, and we're not going to buy your product."

- Joe Keenan, President of Atari, in 1976 responding to Steve Jobs' offer to sell him rights to the new personal computer he and Steve Wozniak developed

THIS ISSUE'S STREAM:

[-- A SPECIAL OFFER FOR BITSTREAM SUBSCRIBERS --]

[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////
+++ Third Annual Survey of Interactive Media Producers Released
+++ E-Health Still Waiting for House Call
+++ Grey-Market No Longer So Grey
+++ Victoria Opens Technology Hub
+++ Conference Explores E-Business Survival Strategies
+++ Wired Woman Toronto Appoints New President
+++ CryptoLogic Settles with State of New Jersey

///// CONTENT //////////
+++ Canada Tops in Government Web sites
+++ Who Wants to Date a TV Star?

///// MARKETING //////////
+++ LVNMC Creates New Media Week

///// AWARDS & FUNDING //////////
+++ CANARIE Announces its E-learning Program Competition
+++ CBC's 120seconds.com Nominated for Webby

///// INFRASTRUCTURE //////////
+++ TeraGo Brings Broadband to Markham

[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ Interactive Arena: "Open Source" Founder Bruce Perens
+++ New Media Week
+++ e-literacy: OnTarget
+++ Canadian New Media Awards
+++ Summer Institute of Film & Television New Media Workshops

[-- GEEKERS' CORNER: EDITORIAL --]

+++ Lost Your Privacy? Look Inside Your Icebox

Return to Table of Contents

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[-- A SPECIAL OFFER FOR BITSTREAM SUBSCRIBERS --]

MultiMediator has teamed up with the 2002 Canadian New Media Awards to offer BitStream subscribers a SPECIAL DISCOUNT on tickets to this year's Awards. Get your tickets now for the 2002 Canadian New Media Awards and celebrate the thrilling feats of Canada's new media superstars and the death-defying companies driving the industry!

This year's event is on Monday, May 27th at the Bluma Appel Theatre at the St. Lawrence Centre in Toronto. The show begins at 7:30 PM with a post-show party at 9:00 PM. To claim your discount, simply identify yourself as a subscriber to MultiMediator's BitStream when ordering by phone, and you will be eligible for a $10 discount off the regular ticket price of $60. To order tickets, contact the box office at 416-366-7723 or 1-800-708-6754. For more information, please click on the link below:
http://www.cnma.ca/event_main.html

Return to Table of Contents

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[-- NEWSPEAK: MULTIMEDIA INDUSTRY NEWS --]

///// INDUSTRY //////////

+++ Third Annual Survey of Interactive Media Producers Released
The most comprehensive study to date of the Canadian new media industry has been released. The Interactive Media Producers Survey 2001 (IMPS) presents valuable insight into the state of the interactive media production industry across Canada. Produced by Delvinia Inc. with the support of the Department of Canadian Heritage, the report is available in both English and French. According to the report, the Canadian new media industry is a $1.8 billion industry. "This survey is beneficial because it contributes to informed policy and business decisions within the new media industry," said René Bouchard, Director General of Canadian Culture Online. For more information, please click on the link below:
http://www.multimediator.com/IMPS2001

Return to Table of Contents

+++ E-Health Still Waiting for House Call
Even if bandwidth problems are addressed, the state of e-health could still face problems according to delegates to a recent conference on e-health. Dr. Alejandro Jadad is quoted in ITBusiness as saying that "even if all of those pieces are in place, e-health won't fly if physicians haven't bought into the idea." Jadad told the audience at the BCNet Advanced Network Conference that "there are too many egos involved, too much money and too many control freaks." Doctors are also concerned about "how bringing technology into the health care system will affect issues like liability and how it might change the way [doctors] bill for their work and get paid. They also want to protect their own turf." (Source: ITBusiness.ca)
http://www.itbusiness.ca/index.asp?theaction=61&sid=48499

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+++ Grey-Market No Longer So Grey
Canadian satellite providers are claiming victory in their battle against the so-called grey market dishes. The Supreme Court of Canada has ruled "that selling decoders to pick up foreign signals violates federal law." The ruling is being hailed by the industry as a "clear and final victory," claiming it vindicates their long-held opposition to grey market dealers and opens the door for Ottawa to crack down on what they called theft of television content. ExpressVu and StarChoice are the only licensed direct-to-home providers in Canada.
(Source: The Globe and Mail)
http://www.lexum.umontreal.ca/csc-scc/en/rec/html/bellexp.en.html

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+++ Victoria Opens Technology Hub
The city of Victoria likes its staid reputation just fine, but some feel it is time to also embrace the world of technology. The Vancouver Island Technology Park, under development for the past two years and now officially open, will go a long way in achieving that goal. The facility is comprised of just over 160,000 square feet of commercial space owned by the crown corporation British Columbia Buildings Corporation. The site recently underwent $11.9-million worth of renovations and improvements. The Globe and Mail reports that the site "was formerly a residence for adults with physical and mental disabilities that opened in 1971 and closed in 1996." (Source: The Globe and Mail)

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+++ Conference Explores E-Business Survival Strategies
Toronto's Centennial College and eBiz Toronto are "bringing together industry, government, educators and non-profit sectors to address a vital segment of our economy: small- and mid-sized companies, which make up the economy's largest growth engine." As part of IT Week, the conference will bring together government, educators and the non-profit sector to try and answer the question: Should companies retreat in the aftermath of dot-com failures, or cautiously embrace or go full-out with e-business strategies? "Knowledge and skills are the new tools of our economy," says conference organizer Fidelma Lynch of Centennial College.
https://secure.inorbital.com/centennial

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+++ Wired Woman Toronto Appoints New President
Wired Woman Society's Toronto chapter has announced the appointment of Laurie Freudenberg as the association's new president. Freudenberg says she plans to "expand the association's mandate to meet the growing needs of an expanding female technology workforce. The Wired Woman Society plays an important role by offering women networking and career training/development opportunities, and I am excited to help the organization expand to reach women from all backgrounds." The Wired Woman Society's mandate is to create an open environment for women to explore career opportunities in the high technology and new media sectors.
http://www.wiredwoman.com/toronto

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+++ CryptoLogic Settles with State of New Jersey
Toronto's CryptoLogic has reached "an amicable settlement" in regards to a civil action filed by the New Jersey Divisions of Gaming Enforcement and Consumer Affairs in October 2001. The settlement "expressly acknowledges that CryptoLogic, WagerLogic, and the WagerLogic licensees named in the civil action have not violated any law, statute, ordinance, contract, duty or obligation whatsoever." "As a leading advocate of safe, secure, responsible and regulated online gaming, we are very pleased that this issue has been resolved and is now behind us," said Jean Noelting, President and CEO of CryptoLogic.
http://www.cryptologic.com/investor/2002/apr30a_2002.html

Return to Table of Contents

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Return to Table of Contents

///// CONTENT //////////

+++ Canada Tops in Government Web sites
Score another first place finish for Canada. A recent study by consulting firm Accenture found that the Canadian government's Web sites came in at the top of 23 government sites. The researchers credited the overall high ratings to "better cooperation between government departments, the hiring of staff with experience in private sector customer relations, and a focus on ease of use." The Canadian sites were credited with the "promise to respond to user emails within 24 hours." Rounding out the top five were Singapore, the US, Australia and Denmark. (Source: The Guardian)
http://www.accenture.com

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+++ Who Wants to Date a TV Star?
While it may not rank up there with ABC's "The Bachelor" (the finale was seen by over 18 million viewers in the US) U8TV: The Lofters is offering an alternative for Canadian women. The Canadian Internet television station "is looking for eight women who would like to have a dream date with Toronto's most eligible bachelor, Lofter Stephen MacDonald." From April 30 until May 24 those interested in some one-on-one face time can send in original and adventurous dating ideas via the show's Web site or via snail mail.
http://www.u8tv.com

Return to Table of Contents

///// MARKETING //////////

+++ LVNMC Creates New Media Week
The Liberty Village New Media Centre (LVNMC) has announced the creation of New Media Week, "a national initiative designed to facilitate industry education, networking, and celebrate Canada's new media talent." The event will be held May 24 to May 30, 2002. Katherine Brown, Executive Director of LVNMC said, "New Media Week will be an exciting week of events where new media professionals and new media users will be able to learn more about the industry, find out who is making waves in the industry and network with one another." New Media week is being organized through the coordinated efforts of OnTarget, Delvinia, ITAC Ontario, Gigathon and LVNMC.
http://www.newmediaweek.ca

Return to Table of Contents

***********************************************************
REACH OVER 7,000 CANADIAN NEW MEDIA PROFESSIONALS
with just one buy! Advertise in MultiMediator's BitStream.
It's fast, easy, and effective! For rates please contact
1-888-299-0993 Ext.100 or sales@multimediator.com
***********************************************************

Return to Table of Contents

///// AWARDS & FUNDING //////////

+++ CANARIE Announces its E-learning Program Competition
CANARIE has announced the latest edition of its E-learning Program. The program is "a $26 million, shared-cost funding initiative to support development of broadband applications that promote learning at all levels." Past projects have included "development of repositories of learning objects, multi-institutional implementations of broadband-enabled education, and innovations in multimedia learning." The overall budget for this competition is $7 million.
http://www.canarie.ca/press/releases/02_04_22.html
http://www.canarie.ca/funding/learning/guidelines_2002.html

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+++ CBC's 120seconds.com Nominated for Webby
The CBC site 120seconds.com has once again been nominated for a Webby Award in the Broadband category. The Webbies, hailed by The Wall Street Journal as a "celebration of sites that pave important paths to the Internet's next phase," will announce the winners at a ceremony on June 18, 2002 at the California Palace of The Legion of Honor in San Francisco. In keeping with past tradition, the winners will be held to a five-word-or-less acceptance speech.
http://www.120seconds.com

Return to Table of Contents

///// INFRASTRUCTURE //////////

+++ TeraGo Brings Broadband to Markham
TeraGo Networks has announced the availability of broadband Internet and data communications services in the town of Markham, Ontario, just outside of Toronto. The company says the move "demonstrates the company's confidence in the Canadian telecommunication industry". TeraGo Networks is currently serving over 475 Canadian business customers across Canada. Markham Councilor Tony Wong of Markham remarked, "In this knowledge-based economy and age of fast Internet, reliable data communication is no longer an option for many companies. It is an absolute necessity."
http://www.terago.ca/news/media_releases/020430.php

Return to Table of Contents

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[-- DIGERATI DATEBOOK: UPCOMING INDUSTRY EVENTS --]

+++ Interactive Arena: "Open Source" Founder Bruce Perens
May 13, 2002 in Toronto, ON
Design Exchange
The Canadian Film Centre's Interactive Arena presents a discussion with Bruce Perens on open source business models. Perens will share his insight into how open source can work as a viable business model.
http://www.interactivearena.ca

Return to Table of Contents

+++ New Media Week
May 24 - May 30, 2002 in various locations
A national umbrella initiative consisting of multiple events designed to facilitate industry education, networking, and the celebration of Canada's new media talent.
http://www.newmediaweek.ca

Return to Table of Contents

+++ e-literacy: OnTarget
May 24, 2002 in Toronto, ON
Connects professional educators and members of the business community for a one-day forum dealing with virtual schools, e-learning, new technology skills, new media and digital delivery and much more.
http://www.getontarget.ca/conference

Return to Table of Contents

+++ Canadian New Media Awards
May 27, 2002 in Toronto, ON
Bluma Appel Theatre, Saint Lawrence Centre
Celebrate the thrilling feats of Canada's new media superstars and the death-defying companies driving the industry! Tickets for the 2002 Canadian New Media Awards are now on sale.
http://www.cnma.ca/event_main.html

The Canadian New Media Awards would like to thank two of its Gold Sponsors, the Ontario Media Development Corporation and the Cultural Human Resources Council for their support:

Officially inaugurated on February 1, 2001 by the Government of Ontario, the OMDC is the first government agency in Canada to focus on building strategic partnerships across the converging cultural media industries, including film and television, sound recording, book and magazine publishing and interactive digital media. It is an agency of the Ministry of Culture and provides a range of innovative programs and services to stimulate the growth of the Province's film, television, sound-recording, publishing and digital interactive media industries. Visit the OMDC Web site for more information:
http://www.ofdc.on.ca

The mission of the Cultural Human Resources Council is "to initiate, coordinate and promote human resources planning, management, development and training in the cultural sector". It is the centre for vision and forward thinking on human resources in the Canadian cultural community. A catalyst for action, CHRC assists members of the sector to achieve a better livelihood and better future by stimulating coordinated efforts to respond to career development and planning issues. For additional information visit:
http://www.culturalhrc.ca

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+++ Summer Institute of Film & Television New Media Workshops
May 31 - June 2, 2002 in Ottawa, ON
Includes workshops on Writing for the Web with Wayne MacPhail and Interactive Television and Convergence with Steven J.P. Comeau.
http://www.cstc.ca

Return to Table of Contents

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[-- GEEKERS' CORNER: EDITORIAL --]

+++ Lost Your Privacy? Look Inside Your Icebox

by Michael O'Brien
mptobrien@earthlink.net

Beware of the people who live inside your appliances. Paranoia? Perhaps, but if you buy one of the new smart appliances, the marketing departments of the world's retailers could have their eyes inside your icebox.

By now, most everyone is acquainted with bar-code scanners, because most everything sold has a bar code. New technology allows scanning of not just an object's bar code, but of the object itself. Such scanners can differentiate an apple from an orange, a cucumber from a banana, or a grape from a cherry. And this is where your new refrigerator enters the picture.

According to a 1999 report by the consulting firm the Yankee Group, networked homes will number in the millions by 2003. Imagine you just built or purchased a networked house with interconnected systems for security, audio, video, and an always-on Internet connection. These systems are, in turn, wired to a central computer. Your scanner-equipped, smart refrigerator is also connected, and the refrigerator's manual might even mention this benefit: "The X-1000 can monitor internal functions and report any malfunction directly to our repair facility via your phone line." On its face, this monitoring/reporting feature might not be a bad idea. Yet this is where your privacy might exit the picture.

Your smart refrigerator can scan what you put in and take out. It itemizes its contents and, if the feature is enabled, communicates them to wired merchants ready to pay to know those contents. Got milk? Your refrigerator knows. It tells the grocer's computer, and a fresh gallon is delivered to your door. And while this might be convenient, having your most personal habits open for review might not.

These smart capabilities will be available on other appliances: microwave ovens that monitor what you cook; television sets that monitor what you watch. All the while your appliances are providing information about your habits to others producing profiles of you. They want to know, among other things, what you eat, when you eat it, and how often you replace it. Their business depends on it.

Although the image of someone inside your icebox might seem silly, those behind the new networked-home and smart technologies want to make it a reality by using marketing tools such as psychographic profiling.

"Psychographic profiling seeks to determine who we are by considering what we do and what we buy. It begins with the shopping card that's scanned when we check out of the supermarket or the forms we complete or cookies we drop when we Web surf. A personal profile is then built from our habits and practices," according to Sam Punnett, Vice-President of Research and Development with Delvinia in Toronto.

Companies record our tastes so they can provide products we will buy. Their need makes sense: a company producing unwanted products is soon wanting for profits. But why not simply use questionnaires and surveys?

Such tools are easy to ignore. Yet we automatically open our wallets and offer our shopping cards to checkers and blithely visit new Web sites. Retailers know this and exploit these preferences using psychographic profiling.

"This sounds Orwellian," you say. The point is that we have choices, and having choices is a substantial part of who we are as consumers.

We can today choose to keep people from entering our homes to gather the information they need. Tomorrow, our appliances might tell our central computer to unlock our front doors and let someone in. That someone might bring convenience, but they might take something as well.

/////

A technical writer for Cisco Systems, from 1991 until he retired from Cisco in 1998, Michael O'Brien is mere months away from his M.A. in English at the University of New Mexico and spends his free time staring at things until he's sure they won't move; then he writes about them.

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[-- ABOUT MULTIMEDIATOR'S BITSTREAM --]

MultiMediator's BitStream is a free e-mail newsletter published every two weeks by MultiMediator - Canada's Multimedia Guide
http://www.multimediator.com

Send your multimedia industry news and information to: bitstream@multimediator.com
(Please do NOT send attachments.)

If you contact companies or individuals mentioned here, please tell them you saw them in MultiMediator's BitStream.

Missed an issue? Visit the BitStream Archives:
http://www.multimediator.com/bitstream/archive.shtml

Reach over 7,000 Canadian Interactive professionals with just one buy! Advertise in MultiMediator's BitStream. It's fast, easy, and effective! For rates please contact 1-888-299-0993 Ext. 100 or sales@multimediator.com.

Copyright 2002 MultiMediator. All rights reserved.

"BitStream" is a trademark of MultiMediator Partnership. The content of BitStream may be reproduced in any medium for non-commercial purposes as long as proper credit is given.

No smart appliances were harmed in the making of this newsletter.

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