Executive Summary
About Digital Media

Digital media is a dynamic, emerging industry. Drawing on the best from the computer industry, the telecommunications industry and the creative/content industries, the digital media industry is developing the interactive products and services that will drive the new information economy. Where once roads, railways and airports formed the infrastructure for the industrial society, now computers, communication technology, satellites and other technologies are creating the infrastructure for the twenty-first century's knowledge society. These new information highways will carry digital products, and the countries that develop the products will control the highways.
          By the year 2000, the market for digital media products is expected to be worth US$15 billion or more. But the potential for digital media is not limited to the consumer market. Digital media also has the ability to help other industries grow and be more competitive. Many industries, including financial services, aerospace, tourism, health and the automotive sector, are already using digital media products to be more efficient and effective.
          Ontario is Canada's leader in digital media. The estimated 400 interactive digital media companies operating in the province already employ about 8,000 people and have significant potential for growth. As one of the most "wired" regions in the world and Canada's centre for creative/content development, Ontario has the ability to become a world leader in digital media. It has all the skills and ingredients to support a strong digital media industry — including a critical mass of consumers, strong independent production communities, world-class education programs and a highly skilled talent pool.
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